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The Cheapest Way to Buy Google (GOOGL) Stock

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Written by Timothy Sykes
Updated 6/8/2023 8 min read

The cheapest way to buy Google/Alphabet Inc. (GOOGL) stock is by learning how to execute your Google trade well. In this guide, I’ll tell you just how to do that!

Sounds like a tall order? It doesn’t have to be. Tens of thousands of people do it everyday.

I teach new traders everything I had to learn for myself when I started trading. That’s why I’ve written a beginner’s guide to the most affordable way to buy Google shares.

I wouldn’t exactly call Google stock “cheap.” But if the price keeps increasing the way it has the past 10 years, its current price is going to seem like a bargain!

How to Buy Google Stock (NASDAQ: GOOGL)

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Here’s how to buy Google stock.

1. Get a Good Broker that Lets You Trade Google Stock

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This is the first step to buying any stock.

Choosing a broker isn’t the hardest thing. Here’s what I look for:

  • Low commissions and fees
  • Fast trade executions
  • Access to a wide range of stocks
  • Good customer service
  • A great trading platform

My personal pick for the last item is StocksToTrade. StocksToTrade integrates with most of the top brokers, and it’s hell on wheels for the things traders really care about.

It should be good for trading — I helped build it.

StocksToTrade has dynamic charts, a selection of pre-built stock screeners, awesome add-on alerts services, and more. It has everything I use to trade in one easy place.

Try StocksToTrade today — only $7 for a 14-day trial!

2. Determine Your Goals and Your Risk

Every trader wants to make money — but unless you have a clear idea of your goals you probably won’t achieve them.

Some traders are looking for short-term gains. Others want to invest for retirement.

If you’re an active trader, the 100% annual return Google has had for the past 10 years might not be enough for you. I look to make 5–10% per trade. Most of my trades take only minutes.

Many long-term traders and investors are looking for exactly the kind of chart Google has. Google stock is what is called a “growth stock.” That means it has a track record of growth, which is usually a good sign for future gains.

The flip side of this is volatility. Make sure you only risk what you can afford to lose.

3. Do Your Research Before Buying Google Stock

There are several ways to research stocks.

First, there are indicators of the company’s value, like its sales figures, debt, and more complicated indicators like price-to-earnings (P/E) ratio. These indicators all fall under the category of fundamental analysis.

Short-term traders tend to look at charts more than fundamental indicators. Short-term price moves and volatility tend to relate more to market sentiment than the stock’s “real” value.

This is called technical analysis. It sounds complicated, but it doesn’t have to be.

I tell my students to pay attention to volume. This is one of the best indicators of an upcoming price move.

I also pay attention to news. The value of Google stock is heavily tied to future growth projections. News can really affect this perceived value.

4. Have a Trading Plan

After you’ve done your research, you should have an idea of what you should pay for Google stock, and how much you want to profit off of your trade.

Having a concrete trading plan is the best way to keep from overpaying for Google stock.

Write down your preferred entry, and how much of a win you’re targeting.

You also need to define your risk. If the stock price falls below your risk — that’s the point you have to cut your losses!

Without a trading plan, you’re just gambling. That’s a good way to lose your trade.

If all this sounds overwhelming, I get it. That’s exactly why I created my Trading Challenge.

In the Trading Challenge, I teach students all the things I had to learn for myself. Things like creating a good trading plan and executing it well.

You don’t have to go it alone. If you’re willing to put in the work, I’m willing to help you grow into the best trader you can be.

If you think you’re ready to give your all, apply to my Trading Challenge today.

5. Enter Your Google Stock Order

Trading is 90% preparation. Now that the hard part is over, it’s time to place your Google stock order.

Here’s the step-by-step:

  • Always use a buy-limit order. Market orders can execute for any price. This is not the cheapest way to buy Google stock — and it can be dangerous in stocks with less liquidity than Google.
  • Cut your losses quickly. As soon as you hit your risk you NEED to exit the trade. Your number-one job is to protect your account. If a trade isn’t going your way, there’s a poor chance that it will course-correct at the last moment.
  • Don’t get greedy. You always want to sell into strength. The way that I’ve made $7.4 million in my 20-plus years trading is by going for singles. That’s the best way to become profitable that I’ve seen in all my experience trading.

Should You Buy Google Stock?

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You should buy Google stock if it fits your trading goals, and your research indicates that there’s an opportunity.

Like much of the tech world, GOOGL set all-time highs in 2021. It spent most of 2022 downtrending, losing about 40% by the time the year was out.

GOOGL’s value has climbed over 40% through the first five months of 2023. It’s a big name in the AI game. That could be worth a LOT as the world becomes more dependent on AI.

There are other growth stock options out there! Check out our guides on the cheapest way to buy Apple (AAPL) stock, Facebook (META) stock, and Walmart (WMT) stock.

Pros of Buying GOOGL Stock

There are a number of advantages to buying Google stock.

  • It’s still the biggest name in search. Despite all the uncertainty as to what the internet will look like in the future, it’s a safe bet that we’ll still be using Google.
  • It’s a leader in other sectors too. It isn’t just Google you’re getting with this stock. YouTube is only growing, Alphabet is one of the leaders in cloud computing, and Google’s Bard AI outperforms ChatGPT at some tasks.
  • It makes money. Ads are the business model, and Google has consistently produced big returns.

Cons to Buying GOOGL Stock

Here are the cons you should weigh when making this decision…

  • AI could change everything. If Microsoft’s ChatGPT-equipped Bing search can keep making strides, it might eat into Google’s biggest business.
  • Samsung might drop Android. Samsung has tried to replace the Google-powered Android OS in the past. While it doesn’t seem like it’s likely now, it still might happen.
  • Regulatory Issues: Google’s business model relies on user data. Governments around the world are increasingly concerned, which may impact Google’s bottom line.

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Author card Timothy Sykes picture

Timothy Sykes

Tim Sykes is a penny stock trader and teacher who became a self-made millionaire by the age of 22 by trading $12,415 of bar mitzvah money. After becoming disenchanted with the hedge fund world, he established the Tim Sykes Trading Challenge to teach aspiring traders how to follow his trading strategies. He’s been featured in a variety of media outlets including CNN, Larry King, Steve Harvey, Forbes, Men’s Journal, and more. He’s also an active philanthropist and environmental activist, a co-founder of Karmagawa, and has donated millions of dollars to charity. Read More

* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”