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What’s all the hype about forward stock splits? When a growing company announces an upcoming stock split, there can be a lot of confusion about what it means. Some traders rush to buy, thinking they’re getting something for nothing... Not so fast. You may get more shares, but do you really get more value? Before you jump into the next stock that announces a split, read on... I’ll tell you what a forward stock split is, how it differs from a reverse stock split, and what it means for your account if you hold stock through a split. You might just find that a stock split isn't all it’s cracked up to be... Let’s do this! What Is a Stock Split? A stock split occurs when a company splits its existing shares into more or fewer shares. They’re announced as a ratio. For example, you could see it announced as a two-for-one, 2-for-1, or as a ratio like 2:1. All of them mean the same thing. After the split, you’d have two shares for each one you owned before the split. Companies can do any split ratio they want — 4:1, 7:1, or even 20:1. The first number tells you how many shares you’ll get for every share of the second number. Since a forward stock split gives shareholders more shares, you might wonder, “is a stock split good?” More shares in your account means more value right? Not exactly. Let’s dip deeper into what a stock split is and how it can affect your account, then you can decide for yourself... https://www.youtube.com/watch?v9sM-j7uaM-0 Understanding How a Stock Split Works Forward stock splits can be confusing. Especially if you see changes to your account that you don’t understand. So let me break it down… Stock splits don’t change a company’s value. They just change how the company’s value is divided among shareholders. A stock split creates more shares of the company, so each share becomes worth less. With a reverse stock split, shares consolidate into fewer shares so each one becomes worth more. If you hold a position in a company through a split, the number of shares you own will change. So will the price per share. But the overall value of your position will stay the same. I’ll share some real-life stock split examples later in this post. But first... Forward Stock Split vs. Reverse Stock Split A forward split divides the existing shares of a company into more shares. Instead of creating more shares and selling them into the market through a secondary offering, a split divides the shares equally among existing shareholders. It’s a way for companies to create more shares without diluting shareholder value. A forward split is generally considered a good thing. Even though the company doesn’t make any money from the new shares. It can mean the stock is in high demand and the market can support more supply. A reverse stock split is the opposite of a forward split. Instead of dividing existing shares into more, it consolidates them into less and the share price goes up. Sounds like good news right? Nope. I see sketchy penny stock companies do it all the time... It’s a way for them to increase the stock price without adding any value to the company. It’s usually done so the company can meet the listing requirements of major exchanges. The Nasdaq and NYSE require companies to maintain a list price of $1 or more or they risk being delisted. Another reason a penny stock company might do a reverse split is to generate more interest and volume in the stock. Because a lot of traders and hedge funds won’t trade stocks under $1. New to the penny stock niche? Get my FREE guide on how to trade these sketchy stocks here. Do Stocks Usually Go Up After a Split? Like I said earlier, a forward split brings the stock price down and a reverse stock split increases the share price. But since the market interprets a forward stock split as good news, the anticipation of the split can create hype and cause a stock to go up. We saw it happen with the forward splits in Tesla and Apple in 2020 ... More on those examples later. When a company announces a split, it can be a sign to traders that it’s an uptrending stock and in high demand. That can generate more interest and demand and drive prices up even higher. But once the stock split occurs, the price will be adjusted lower based on the size of the split. Then it’s up to the market to decide if the stock price goes up or down. The price could go up since more traders and investors can afford the lower price. Or it could go lower as shareholders who rode the hype up sell the news. https://www.youtube.com/watch?vRpwofKrM-sg Why Would a Company Do a Forward Split? If a forward split brings a stock price down, why would a company do it? Here are a few reasons a stock split might make sense to a company... To Lower the Stock Price When successful companies experience huge growth, the stock price may become out of reach for smaller investors and retail traders. That means less liquidity in the stock and limited shareholders. A lower stock price means it’s more affordable to more investors and traders. And that can mean more volume and liquidity. To Increase Demand A lower price can also increase demand for the stock. The more traders and investors who can afford it, the more that can freely trade it. That can keep the stock trading high volume and more traders and investors interested. What Are the Disadvantages of Forward Stock Splits? The biggest disadvantage is more shares. It means each share’s worth a smaller percentage of the company. It also means the stock will need more demand to push the price higher. That’s why companies usually do splits when their stock is in high demand and uptrending. That way there’s enough demand to absorb the excess supply. Another disadvantage of a stock split is that the company doesn’t generate any capital for expenses or expansion. It doesn’t add any value to the company. Want to learn more from my 20+ years of experience trading the markets? Go through my 30-Day Bootcamp to kick start your education. It’s a month's worth of lessons with daily assignments and homework. And lifetime access means you can work at your own pace and repeat it as many times as you like. Bonus: It comes with “The Complete Penny Stock Course” book and my “Pennystocking Framework” DVD (a $797 value). You get all three for under $100. https://www.youtube.com/watch?vcaVZBq-xqtc Forward Stock Split Examples Here are some real-life examples... Tesla, Inc. (NASDAQ: TSLA) Tesla, Inc. (NASDAQ: TSLA) announced a five-for-one forward stock split on August 11, 2020. The split was effective on August 31, 2020. That gave traders and investors plenty of time to drive the price higher in anticipation of the split. Electric vehicle stocks were a smokin’ hot sector for most of 2020, which also helped drive up the price. The stock was running before TSLA announced the split. And yep, even after CEO Elon Musk tweeted that the stock was overvalued... You can see on the TSLA one-year chart, the stock was up over the month before the split. But after the split announcement, it went even higher. The upward arrow shows when the split was announced. The downward arrow shows when the split became effective. TSLA chart: 1-year, daily candle — courtesy of StocksToTrade.com Here’s what I thought about the insane Tesla run-up before it announced the stock split… https://www.youtube.com/watch?vUip358Ma9Q0 Apple Inc. (NASDAQ: AAPL) Apple Inc. (NASDAQ: AAPL) announced a forward stock split on July 30, 2020, when shares were trading near $400. The four-for-one split went into effect on August 31, 2020. You can see from the AAPL one-year chart that the stock gapped up following the news of the split and continued upward. But once the split went into effect (marked by the downward arrow) the stock retreated. AAPL chart: 1-year, daily candle — courtesy of StocksToTrade.com The Trade Desk, Inc. (NASDAQ: TTD) On May 10, 2021, The Trade Desk, Inc. announced a huge 10-for-1 stock split effective June 17. In this case, the stock crashed after the news. The split was announced as part of the company’s earnings report, so that could have impacted the price action. But it’s a good example of why I always say trading’s not an exact science. There’s no such thing as news or a catalyst that works 100% of the time. If it did, trading would be easy. It’s not. TTD chart: 1-year, daily candle — courtesy of StocksToTrade.com How Can You Calculate Forward Stock Splits? Here’s how you can calculate what a stock price will be after a split. You’ll need to know the ratio of the split and do a simple calculation… Divide the current stock price by the split ratio to determine the share price after the split. Let’s say you own 1,000 shares of a company at $25 when a four-for-one stock split becomes effective. You can divide the share price of $25 by four to come up with the value of each share after the split. In this case, each share would be worth $6.25 after the split. The overall volume of your position didn’t change. You had 1,000 shares at $25 for a total value of $25,000. After the split, you’d have 4,000 shares worth $6.25 each, for a total value of $25,000. Upcoming Forward Stock Split Calendar 2021 You can search for upcoming stock splits on a calendar like the one on Nasdaq.com. It will show you which companies have upcoming splits in the next few months. Pay close attention to the split ratios to determine whether it’s a forward or reverse split. A forward split is announced with a larger number first, like four-for-one or 4:1. A reverse stock split is announced with a smaller number first like one-for-five or 1:5. Frequently Asked Questions About Forward Stock Splits The Bottom Line © Millionaire Media, LLC A stock split doesn’t give shareholders more value. And as I showed in my examples, not all stocks go up after announcing a forward split. So is a split good? That depends. Like most things in trading, it’s not an exact science. That’s why I always prefer to react to stock news, rather than try to predict it. You can’t impose your will on the market. It doesn’t care what you want. So don’t buy into a stock thinking all forward stock splits go up. Trading’s not that simple. It takes years of dedication to learn the nuances of the market. It’s taken me 20+ years of trading experience to learn everything I know. Now I teach it all to students in my Trading Challenge. But you won’t see me trade news of forward or reverse stock splits. And I don’t trade stocks like Tesla or Apple... I day trade volatile penny stocks. My goal is to make 10%–20% per trade — not per year like typical investors. And my penny stock patterns have helped me make over $7 million in trading profits over my career.* But it wasn’t easy. I didn’t have a mentor to teach me what to do and what not to do. That’s why I became a teacher — to be the mentor to traders that I never had. And having a mentor can greatly increase your learning curve. My 10+ millionaire students prove that.* Want to learn from my experience? Apply for my Trading Challenge today. What do you think? Is a stock split good or bad? Let me know in the comments … I love to hear from you! Disclaimers *Please note that reported trading results are not typical. Most traders lose money. It takes years of dedication, hard work, and discipline to learn how to trade. Individual results will vary. Trading is inherently risky. Before making any trades, remember to do your due diligence and never risk more than you can afford to lose. While Tim Sykes has enjoyed remarkable success trading stocks over the years, earning an aggregate sum of over $7 million in trading profits between 1999 and 2021, his primary income derives from the sale of financial education products and subscription services offered by various businesses and websites in which he has an ownership stake. This level of successful trading is not typical and does not reflect the experience of the majority of individuals using the services and products offered on this website. From January 1, 2020, to December 31, 2020, typical users of the products and services offered by this website reported earning, on average, an estimated $49.91 in profit. This figure is taken from tracking user accounts on Profit.ly, a trading community platform. Timothy Sykes has a minority shareholder interest in the platform. The typical success rate of users was based on the following methodology: From January 1, 2020, to December 31, 2020, 849,078 trades were uploaded to Profit.ly. 633,891 trades were “verified” (corroborated with trade account data). Instructor trades are ignored. Average P&L / trades is obtained by calculating total P&L and dividing by the total number of trades Average trades per account is obtained by counting the total number of trades and dividing by the number of accounts (mean function)