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Zeta Global Boosts Marketing with AI-Powered ‘Zeta Answers’

Ellis HobbsAvatar
Written by Ellis Hobbs
Updated 6/20/2025, 11:32 am ET 5 min read

Zeta Global Holdings Corp. stocks have been trading up by 15.17 percent, sparked by optimistic growth forecasts.

Key Highlights

  • The new AI framework ‘Zeta Answers’ from Zeta Global aims to revolutionize marketing by automating tasks, leading to a massive boost in ROI, engagement and conversion.
  • Marketing firms face challenges bridging the gap between ambitious dreams and real-world AI application as revealed in a recent study commissioned by Zeta.
  • John Sculley steps back after a long tenure, marking a shift in leadership dynamics and opening new avenues for Zeta in its strategic pursuits.
  • Analysts adjust Zeta’s stock price target, maintaining a positive outlook despite the challenges, foreseeing growth in the company’s valuation.

Candlestick Chart

Live Update At 11:32:09 EST: On Friday, June 20, 2025 Zeta Global Holdings Corp. stock [NYSE: ZETA] is trending up by 15.17%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Zeta Global’s recent earnings report unveiled some intriguing aspects—both in terms of opportunity and caution. For anyone scanning through the numbers might observe, on Mar 31, 2025, there was a noticeable mix of highs and lows in terms of revenue and operational costs. Imagine a company trying to steer its ship amid volatile seas; Zeta clocked operating revenues at $264.4M, which sounds impressive until you consider that total expenses reached over $384M, yielding a net loss.

More Breaking News

The company’s journey is even more interesting if we break down key ratios. Their gross margin stands strong at 60.4%, hinting at efficient production operations, yet the pretax profit margin depicts a rather grim picture with -25.5%. This indicates struggles in profit generation post other operational expenses. They’ve got a varied pile of assets and strong financial backup, but challenges, like debt management, remain persistent.

Market Reactions: Embracing AI in Marketing

It’s fascinating how Zeta crafts paths in marketing with its ‘Zeta Answers’. This AI-powered framework targets marketing automation, which would streamline processes and significantly increase ROI. Stories abound of enterprises transforming their marketing strategies, boasting better engagement and performance via this tool. But amidst excitement, there are whispers of caution.

The launch of ‘Zeta Answers’ wasn’t just about adding another tool. It resonated with wider market trends, where AI drives change. Early testimonials and numbers are encouraging, with some ad campaigns reporting increased conversion rates, a win for marketers and Zeta alike. This movement towards AI itself suggests a seismic shift in how businesses approach marketing tasks.

Market Adjustments & Leadership Changes

With John Sculley’s retirement, speculation grows about Zeta’s future direction. Having witnessed transformative spurts under his leadership, the torch’s passing marks a new chapter. His exit could mean strategic shifts, fueling further speculations on investor boards.

Moreover, adjusting the stock price target from $25 to $20, analysts met a wave of differing opinions. Those poring over analyst insights might find comfort in Zeta’s retained buy ratings, which echo confidence in the company’s resilience and visionary moves. Needham’s revised target mirrors caution yet confidence.

The Forrester study commissioned by Zeta pointed out optimization needs, spotlighting areas where adopting and scaling AI feels more art than science. Businesses intending to refine AI tools face challenges. This hints at latent growth potential, provided companies navigate the AI terrain judiciously.

Conclusion

Zeta Global’s journey through the realms of technology and marketing innovation seems like a classic tale of risks coupled with rewards. Their efforts to embrace AI, though not without hitches, position them as change-makers in the continuously evolving marketing landscape. Leadership transitions and strategic adaptations will likely shape Zeta’s forthcoming chapters, blending historical ethos with future opportunities. As traders carefully watch their steps, there’s an air of anticipation hovering around Zeta’s next strategic plays. As millionaire penny stock trader and teacher Tim Sykes says, “Small gains add up over time; focus on building wealth gradually, not chasing jackpots.” In the ever-revolving world of stock and market strategies, Zeta’s saga might just be the story traders are keenly watching unfold.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Ellis Hobbs

Trainer and Mentor on Tim Sykes’ Trading Challenge
He teaches webinars on Tim Sykes’ Trading Challenge He treats trading like a business, not a hobby He emphasizes taking small risks — “If you get the process right, money is a forgone conclusion.”
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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