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Tilray’s Unexpected Rise: What’s Driving the Surge?

Bryce TuoheyAvatar
Written by Bryce Tuohey
Updated 11/13/2025, 5:04 pm ET | 6 min

In this article Last trade Dec, 05 7:43 PM

  • TLRY+1.25%
    TLRY - NYSETilray Brands Inc.
    $7.31+0.09 (+1.25%)
    Volume:  8.48M
    Float:  115.17M
    $7.06Day Low/High$7.48

Tilray Brands Inc.’s stocks have been trading down by -7.32 percent amid growing concerns over regulatory challenges.

  • TLRY’s latest entry into the hops market in Germany demonstrated a strategic pivot aimed at leveraging European demand. Additionally, a landmark deal with a major pharmaceutical firm drew attention to cannabis-based pharmaceuticals, sparking investor curiosity.

  • Despite mounting global inflation pressures, Tilray has managed to beat market pessimism by securing multiple sales agreements with renowned supply chains in North America, allowing them to diversify revenue streams and stabilize their financial outlook.

  • A potential merger rumor with an undisclosed cannabis grower surfaced, adding fume to TLRY’s roaring stock engine and simultaneously garnering buzz among retail investors.

  • Innovation in medical cannabis applications marked a key milestone, as Tilray unveiled research developments intending to bridge cannabis with traditional medicine, thereby opening fresh avenues for revenue expansion.

Candlestick Chart

Live Update At 17:04:20 EST: On Thursday, November 13, 2025 Tilray Brands Inc. stock [NASDAQ: TLRY] is trending down by -7.32%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Tilray Brands Inc.’s Financial Quick Take

As millionaire penny stock trader and teacher Tim Sykes says, “The goal is not to win every trade but to protect your capital and keep moving forward.” This philosophy is crucial for anyone involved in trading. Instead of obsessing over each individual trade, traders should focus on developing a strategy that ensures their overall growth and sustainability. Following this mindset discourages rash decisions and emphasizes the importance of calculated risks, safeguarding your financial resources in the long run while continuing to progress.

Looking at Tilray Brands Inc.’s recent financials provides a different angle to this fascinating unfolding of events. While Tilray’s revenue stood at around $821M, the profitability ratios don’t paint a rosy picture due to hefty operating costs that are eating away at their margins. The company reported an 821M revenue footprint, with most of it powered by strategic partnerships and international sales, particularly in Germany and other European markets where cannabis is fast gaining acceptance. Gross margin hovers around a respectable 28.7%, marking their competence in controlling direct costs. However, the ongoing challenges reflected pessimistically in other indicators, such as the pre-tax profit margin sitting at -139.7% and a net loss from continuing operations hinting at liquidity issues.

Despite grim profitability figures, a positive spin emerges from its financial strength metrics, boasting a current ratio of 2.6, which shows they have a decent cushion to cover short-term liabilities. Leverage remains low with a debt-to-equity stats at 0.17, reflecting a prudent financial strategy in managing debt levels amidst such volatile industry conditions. On the innovation side, investment cash flows exhibited a notable shift towards restructuring and bolstering operational efficiency without over-leveraging the balance sheet, which reassures its mid-to-long-term fiscal positioning.

In its most recent quarterly report, one could find a peculiar rise in stock-based compensation and capital expenditures, indicating a drive towards enhancing talent retentions and facility upgrades—an optimistic sign for future profit potential. While there remains much headway to carve through the clutter of regulatory hurdles and operational hiccups, Tilray’s structured approach to risk management aligns with its aggressive market play, promising fresh sunrise.

Juxtaposition of Articles Shaping Future Trajectories

Makings of Tilray’s New Partner: Joseph Quinlan, a senior supply chain strategist, described Tilray’s trajectory as reminiscent of a sports team on a spirited winning streak, orchestrating wins from seemingly disadvantageous positions. An astute signing in Germany with a top-tier brewmaster not only affirmed their strategic vision but opened doors to a booming hops market—ambitiously targeting finished cannabis-infused beers.

An interesting angle emerged when their secured cooperative deals with several Northern American health and wellness chains came to light. These agreements stand as testimony to Tilray’s reinforced alliances, providing the ammunition needed to tackle industry-wide adversity with a united front. Expect turbulence ahead, but with a calculated roadmap that could provide profitability patches over time.

Transition to Pharmaceuticals: Within the rarified space of cannabis-based pharmaceuticals, Tilray embarked on a promising journey to collaborate with pharmaceutical sectors. This initiative brought about the heightened market belief that Tilray might just find profits in blending cannabis into more mainstream medical applications, capitalizing on Tilray’s pharmacy-grade cannabis cultivation.

Bolstered by both regulatory advancements and a supportive legal climate across several perceptive nations, and Tilray’s well-articulated pursuit of pharmaceutical capitalization shouldn’t just be seen as an isolated maneuver. Rather, it’s part of a consolidated strategic alignment endeavor, portraying resilience amidst broader market flux.

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Conclusion: Can Tilray’s Momentum Continue?

The overarching narrative that clearly shines through Tilray’s market dynamics revolves around their tenacity to navigate winding paths amid turbulent times. As much as there’s excitement about its recent rise, lingering within are cautionary whispers over sustainability amidst unpredictable socio-economic currents and legislative frameworks.

A strategic partnership and subsequent revenue forecasts suggest that reaching full profitability might seem like a distant constellation, yet Tilray’s brass at the helm seems undeterred—fine-tuning the sails for a prosperous voyage. Traders are hence advised to keep a close eye on the impending merger confirmations and the potential ripple effects of new market ventures surfacing in Europe and North America. As millionaire penny stock trader and teacher Tim Sykes says, “It’s better to go home at zero than to go home in the red.” This serves as a reminder for those watching Tilray’s journey to remain vigilant and prudent in their trading strategies.

While not predicting a swift turnaround, the patterns of growth and operational recalibrations do present a canvass where profitability is sketched upon future financial landscapes. Hence, as the horizon clears with every tactical move, a firm grasp on holistic strategies will indeed test the tensile strength of Tilray’s ambitions—echoed across its shareholders’ anticipation.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

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Bryce Tuohey

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
Bryce’s first pattern was buying into strength in breakouts. But he noticed when they didn’t work, he took bigger losses. When the OTC market got hot, Bryce learned to dip buy the inevitable panics. He adapted his breakout strategy and now buys consolidation and trend breaks. His goal is to have better risk/reward and get an entry before multi-day listed breakouts.
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In this article (YTD Performance)


* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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