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Tilray Brands Soars: Too Late to Buy?

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Written by Timothy Sykes
Updated 8/22/2025, 5:04 pm ET | 6 min

In this article Last trade Aug, 22 5:22 PM

  • TLRY+1.80%
    TLRY - NYSETilray Brands Inc.
    $1.13+0.02 (+1.80%)
    Volume:  50.80M
    Float:  1.00B
    $1.09Day Low/High$1.18

Tilray Brands Inc.’s stocks have been trading up by 4.5 percent amid growing interest in cannabis market developments.

Candlestick Chart

Live Update At 17:03:57 EST: On Friday, August 22, 2025 Tilray Brands Inc. stock [NASDAQ: TLRY] is trending up by 4.5%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Earnings Overview: Tilray’s Financial Snapshot

As millionaire penny stock trader and teacher Tim Sykes, says, “Embrace the journey, the ups and downs; each mistake is a lesson to improve your strategy.” Trading is a path riddled with challenges that serve as valuable learning experiences. This quote captures the essence of a trader’s mindset, encouraging perseverance through the highs and lows. By reflecting on past trades, traders can understand the importance of adaptation and growth, treating each error as a stepping stone towards more informed and strategic decisions.

In recent months, Tilray Brands has made significant strides, yet challenges remain. The company’s fourth-quarter earnings reveal a mixed bag: an adjusted earnings per share (EPS) of $0.02 slightly surprised analysts, while the revenue of $224.54M fell short of expectations at $233.29M. Despite this, Tilray expanded across cannabis, beverages, and wellness sectors, even as profit margins faced pressure.

The company remains upbeat about its fiscal year 2026, projecting an adjusted EBITDA between $62M to $72M, bolstered by these sectors and technological advances like AI. Tilray’s revenue has grown over both the past three and five years, albeit with undulating performance. While their revenue per share is about $0.81, shareholders face complex valuation metrics with a price-to-book ratio of 0.71.

With current assets standing at $688.63M and total liabilities at $584.75M, Tilray appears to have solid ground under its feet. They’ve maintained a current ratio of 2.5, a sign of financial stability, yet the challenges are apparent with a profit margin sitting at a concerning -265.6%. Notably, the stock’s leverage ratio is at 1.4, suggesting it relies more on equity than debt, which can help weather turbulent times.

The mixed sentiment from its financials doesn’t cloud Tilray’s strategic expansions. Their recent steps, including launching diverse products and ventures, aim to capture larger market shares while effectively managing liabilities and operational costs.

Understanding the Market Jolt: Cannabis and New Ventures

Recent news sends Tilray Brands racing forward. President Trump’s possible cannabis policy shift could change the company’s trajectory. This reclassification can disrupt the status quo, simplify transactions, and bring an air of legitimacy that lifts the entire sector, Tilray included.

Such political murmurs drove the stock up by 14% in premarket trading. Before that, shares had already leaped 42%, indicating a resurgence of investor confidence. Unlike traditional investments, cannabis stocks thrive on policy shifts and public sentiment, making news articles a powerful driver of market movements.

Tilray’s other innovations, like introducing Whole Wheat Protein Crackers exclusively at Whole Foods, reflect a strategic attempt to carve out niche markets. This outreach fosters brand recognition, ensures product placement in premium outlets, and captures health-conscious consumers. It’s a small step in a grander strategy to diversify and cultivate a loyal following.

Moreover, Tilray’s partnership in Italy showcases their foresight. By teaming up with L. Molteni & C. dei F.lli Alitti Societa di Esercizio, they are tapping into Europe’s medical cannabis potential—a market known for stringent regulations but huge potential. Educating through established networks can open avenues and possibly set a precedent for other nations.

As for Breckenridge Distillery’s new mushroom-infused beverage, the Mountain Shot, it adds an intriguing product line, combining traditional consumption patterns with a new-age twist. Such diversification reduces risk while attracting adventurous consumers seeking novel experiences—and profits follow consumer trends.

More Breaking News

The Broader Effects and Future Outlook

Amid soaring stocks and product innovations, Tilray Brands is navigating both growth and inherent risks. Not only does cannabis await legislative clarity, but the company faces an intricate dance of economics, regulations, and global market tastes. With new ventures under its belt, it highlights adaptability—a key factor in cultivating brand longevity.

Traders should approach such stocks with caution. While potential growth is there, so is volatility. The unprecedented rise in stock price reflects more than just fundamentals; it’s about market perception. As millionaire penny stock trader and teacher Tim Sykes says, “It’s not about how much money you make; it’s about how much money you keep.” In simpler times, I visited an old friend who ran a small brewery. His experimental craft brews were as daring as Tilray’s new drinks—the lesson was clear: stay ahead of trends, but never lose sight of core strengths.

Tilray represents an evolving narrative: a blend of audacity, timely decisions, and a pinch of calculated risk. For seasoned traders, the question “Too late to buy?” boils down to appetite for risk and the faith in cannabis’s budding revolution.

With policy shifts lingering, product expansions unfolding, and global partnerships expanding horizons, Tilray’s performance remains wrapped in a complex tapestry of opportunities and hurdles. Like an orchestra, every section plays a role—the crescendo, a harmonious symphony. Whether this leads to sustained growth or a temporary bubble will unfold, but the beat goes on for now.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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In this article (YTD Performance)


* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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