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SoundHound AI Partners with TomTom for CES 2026 Showdown

Ellis HobbsAvatar
Written by Ellis Hobbs Reviewed by Jack Kellogg Fact-checked by Tim Sykes
Updated 1/9/2026, 5:04 pm ET 1/9/2026, 5:04 pm ET | 6 min 6 min read
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SoundHound AI Inc.’s stocks have been trading up by 6.81% as investor sentiment surges on promising AI breakthroughs.

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Live Update At 17:04:14 EST: On Friday, January 09, 2026 SoundHound AI Inc. stock [NASDAQ: SOUN] is trending up by 6.81%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

The past week saw SoundHound’s stock closing at $11.75, revealing a gradual upward trend from an open of $11.29 earlier in the week. The steady climb, despite brief moments of volatility, tells a story of optimism. A closer inspection of the company’s earnings report shines a light on some strenuous areas: Negative margins haunt the picture, with EBIT and pre-tax profit margins living below zero, reflecting the challenging phase. However, a healthy gross margin of 39.8% offers a beacon of hope amidst this fiscal tangle.

On the balance sheet front, it’s evident that SoundHound sits on significant liabilities—an expansive $302.98M versus equity of $399.2M. Despite a daunting return on assets at -43.44%, the healthy current ratio of 5.2 whispers a tale of liquidity advantage. Moreover, SoundHound’s steps with key partners suggest a strategic intention to dig new wells for revenue generation, possibly moderating the financial strain.

Partners and Ambitions: Market Reactions & Beyond

The Amelia 7 Unveiling

In flashy Las Vegas at January’s start, SoundHound plans to turn heads at CES 2026 with Amelia 7’s debut, venturing deeper into the realms of voice commerce. From vehicle dashboards to smart home gadgets, Amelia 7 vows to adapt, engage, and offer sophisticated solutions. It’s not just AI but a fresh dawn for vehicle integration, splitting ears and market chatter with its debut.

Expanding functionalities and ensuring adaptability to varied devices are core objectives, mirroring SoundHound’s ambitious leap beyond traditional zones. The market, watching eagerly, sees this as more than a product line-up – it’s a pivot, a bold statement of intent in an already competitive landscape. The live Vision AI demonstration hints at tapping into untouched domains, potentially setting SoundHound apart from peers and giving its stock a buoyancy boost in investors’ eyes.

The TomTom Collaboration

January’s CES event also creates a canvas for SoundHound and TomTom’s collective brainchild: an advanced in-car AI voice navigation experience. Like a pair of artists blending hues for the perfect mural, these two giants’ offerings sync seamlessly, promising an unmatched vehicle journey. Navigation meets voice command with newfound harmony, painting a vivid picture of engagement, ease, and innovation.

Market participants are expected to closely scrutinize this showcase, deliberating on potential implications. The partnership’s success could mean heightened brand perception and a tighter embrace of innovation philosophy. Investors notice, too, speculating over how a favorable reception could nudge stock valuations northward, reflecting SoundHound’s relentless drive for prominence.

More Breaking News

Cantor Fitzgerald’s Vote of Confidence

Amidst these promising technological feats comes a vote of confidence from Cantor Fitzgerald. The firm’s upgrade to “Overweight” from “Neutral” signifies belief in SoundHound’s dance of growth potential and shrewd execution. A raised target from $13 to $15 underscores the positive vibe around SoundHound’s voice and conversational AI prowess.

Analysts point towards the trend of rising AI integration across industries as fertile ground for SoundHound, positioning it as a beneficiary. The optimistic projections are not mere words but a testament to the execution skillfully displayed by the company, holding potential promise for reward in stockholder realms.

The OpenTable Collaboration

Simultaneously, the entry into a partnership with OpenTable forwards SoundHound’s journey into in-car AI reservations – an evolution in voice-driven interactions, although the stock noticed a slight shiver. This expansion of in-car voice solutions weaves a new service fabric, enhancing SoundHound’s offerings.

While stock adjustments may reflect cautious sentiment, the strategic trajectory cannot go unnoticed. Market observers interpret this as a deliberate maneuver to encapsulate broader user bases, challenging preconceived notions and sparking conversations on the future lexicon of SoundHound’s service realm.

Conclusion

As SoundHound sails through dynamic waters, CES 2026 emerges as a pivotal platform. The events unfurling in Las Vegas could very well reshape the company’s narrative, dictating stock trajectories and market perspectives. Collaboration unions, product innovations, and positive analyst endorsements—these are but the strokes in what could emerge as a vivid masterpiece. In the world of trading, millionaire penny stock trader and teacher Tim Sykes, says, “Small gains add up over time; focus on building wealth gradually, not chasing jackpots.” This is a reminder that SoundHound’s strategic initiatives, while potentially groundbreaking, should be viewed through a lens of gradual progress rather than seeking immediate windfalls.

Eyes remain fixed on how synergy with TomTom, enhancements with OpenTable, and Amelia 7’s debut will continue to influence SoundHound’s journey. As SoundHound etches its mark within ever-shifting market boundaries, there remains potential for further exploration, opportunities to seize, and narratives to entwine.

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Ellis Hobbs

Trainer and Mentor on Tim Sykes’ Trading Challenge
He teaches webinars on Tim Sykes’ Trading Challenge He treats trading like a business, not a hobby He emphasizes taking small risks — “If you get the process right, money is a forgone conclusion.”
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”