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SOFI Stock Holds Key Support As PrimaryBid Deal Fuels New Debate

MATT MONACO•UPDATED MAY. 14, 2026, 5:04 PM ET
Reviewed by Jack Kelloggand Fact-checked by Tim Sykes

SoFi Technologies Inc. stocks have been trading up by 4.44 percent after upbeat earnings and loan growth bolstered investor confidence.

Key Takeaways For SOFI Traders

  • Wall Street slashed multiple SOFI price targets, but several major firms — including Citi, Mizuho, Needham and Stephens — kept bullish ratings after strong Q1 execution and member growth.
  • Big banks like Goldman Sachs, UBS, Morgan Stanley and Deutsche Bank stayed cautious on SOFI, pointing to soft guidance, slower tech-platform revenue, and a more capital‑intensive lending mix.
  • Recent Q1 numbers for SoFi Technologies showed a modest revenue and EBITDA beat driven by Lending, while a large tech-platform client’s ongoing transition is dragging on near‑term growth.
  • Multiple reports confirm SoFi Technologies is buying most assets of UK fintech PrimaryBid, expanding SOFI’s capital-markets and retail-access tools and effectively ending PrimaryBid’s independent run.
  • CFRA now targets $18 on SOFI with a Hold, arguing the stock’s valuation looks rich versus its own history even as it forecasts double‑digit revenue growth and rising EPS through 2028.

Candlestick Chart

Live Update At 17:03:39 EDT: On Thursday, May 14, 2026 SoFi Technologies Inc. stock [NASDAQ: SOFI] is trending up by 4.44%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

SOFI has been trading like a battleground name. Over the last few weeks, SoFi Technologies slid from the $19 area down into the mid‑$15s, then stabilized, with recent daily closes clustering between roughly $15.50 and $16.50. That tells traders there is real dip‑buying support, but also heavy overhead supply from trapped longs above $18.

On 2026/03/31, SoFi Technologies reported about $1.10B in quarterly revenue and $166.7M in net income, turning in diluted EPS of $0.12. For a high‑growth fintech, that matters — SOFI is no longer just a story stock; it is printing real profits. Revenue has grown at an estimated 29% three‑year pace and roughly 49% over five years, backing the growth narrative many traders still lean on.

More Breaking News

Valuation is not cheap. SOFI trades at about 36 times earnings and roughly 5.2 times sales, with a price‑to‑book near 1.9. Those numbers explain why several analysts are trimming price targets; the bar was set high. Still, balance‑sheet leverage looks controlled, with total debt to equity around 0.18 and deposits funding most lending. For active trading, that mix of rapid growth, positive earnings, and a still‑rich multiple sets up sharp moves around every guidance tweak and macro headline.

Why Traders Are Watching SOFI After The PrimaryBid Deal

The PrimaryBid acquisition is the latest sign that SoFi Technologies is still on offense. Multiple reports say SOFI is acquiring most of the assets of UK‑based fintech PrimaryBid, including its directed share program. That move expands SoFi Technologies’ capital‑markets capabilities and gives its members better retail access to new offerings. The deal reportedly ends PrimaryBid’s life as an independent firm and lets its backers cash out some capital.

For SOFI traders, this is not just a headline. It shows management is using its banking license and tech stack to grab share in equity capital markets, not just loans and checking accounts. When SOFI talks about becoming a “one‑stop shop” for retail finance, tools like PrimaryBid’s platform are exactly what that looks like.

The market reaction so far has been cautiously constructive. One report flagged SOFI shares up about 2% on the news, suggesting traders respect the strategic direction even as they worry about execution and integration risk. At the same time, a wall of price‑target cuts hangs over the chart.

Citi dropped its SOFI target from $37 to $30, Needham went from $33 to $25, and Mizuho cut from $38 to $29. All three still rate SoFi Technologies as Buy or Outperform, stressing strong Q1 results and member growth. That tells momentum traders the business engine is running well, even as sector‑wide lending‑tech valuations compress.

On the other side, Goldman Sachs now sits at $17 with a Neutral on SOFI, warning about below‑consensus guidance and a shift toward more capital‑intensive lending. UBS trimmed its target to $21 and highlighted slowing fee‑based tech revenue and weaker near‑term margins. Morgan Stanley is down at $16 with an underweight view after SOFI’s Q2 guide came in light on EBITDA while management ramps marketing and product spend.

Put together, SOFI is a classic “strong company, controversial stock” setup that active traders gravitate to — especially around catalysts like PrimaryBid and each earnings call.

Conclusion

Right now, the SOFI story is all about time frames. SoFi Technologies just delivered a profitable quarter, reaffirmed its full‑year outlook, and is pushing into capital markets with the PrimaryBid deal. CFRA expects double‑digit revenue growth and for EPS to climb from $0.58 in 2026 to $1.01 in 2028. For long‑term, fundamentals‑focused traders, that path looks attractive.

But the Street’s message on SOFI in the near term is clear: the stock ran ahead of itself. Deutsche Bank’s target is down to $18. CFRA sits at $18 as well. UBS is at $21, Goldman at $17, Morgan Stanley at $16, and the overall consensus hovers around the low‑$20s. Many of these calls point to rich valuation versus history, softer tech‑platform revenue from a big client transition, and margin pressure as SoFi Technologies leans into lending and marketing.

For day traders and swing traders, that tension is the opportunity. SOFI’s daily chart shows strong support in the mid‑$15s and heavy resistance up near the high teens — a defined battlefield with clear levels to trade against. The PrimaryBid acquisition adds a fresh growth angle that headline‑chasing algos will latch onto.

As Tim Sykes likes to say, “Patterns repeat because human nature doesn’t change — your job is to recognize the pattern and manage your risk.” As millionaire penny stock trader and teacher Tim Sykes, says, “Consistency is key in trading; don’t let emotions dictate your trades.”. With SoFi Technologies, the pattern is a high‑growth fintech swinging between hype and doubt. Traders who study the chart, respect the volatility, and cut losses fast will be the ones still standing when the next SOFI catalyst hits.

This article is for educational and research purposes only and is not investment advice.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”