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SOFI Stock Grinds Higher As Big Business Banking Ups The Stakes

MATT MONACOUPDATED APR. 13, 2026, 5:04 PM ET
Reviewed by Jack Kellogg Fact-checked by Tim Sykes

SoFi Technologies Inc. stocks have been trading up by 5.18 percent after upbeat earnings and strong growth guidance boosted investor confidence.

Candlestick Chart

Live Update At 17:03:34 EDT: On Monday, April 13, 2026 SoFi Technologies Inc. stock [NASDAQ: SOFI] is trending up by 5.18%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

SOFI has been grinding higher on the chart, but with plenty of chop that keeps short-term traders honest. Over the last few weeks, SoFi Technologies shares have climbed from the mid-$15s to around $17.05, with several tight pullbacks along the way. That staircase price action — push up, pull back, higher low — is exactly what momentum traders like to see when they stalk continuation.

Intraday, SOFI held a steady trend. The stock opened near $16 and spent the regular session walking higher into the $16.90–$17 range, then closed near the highs with only shallow dips. That shows steady demand rather than wild speculation.

Fundamentally, SoFi Technologies is still priced like a growth story. Revenue over the last year ran about $3.61B, growing strongly, but the price-to-sales ratio near 5.7 and a P/E over 40 tell traders the market is paying up for future earnings, not current ones. Returns on assets remain low and some margins are still negative, even though net income recently turned positive. Low debt to equity around 0.18 is a plus, giving SOFI room to keep building. For active traders, this is still a sentiment and growth narrative chart, not a deep-value play.

Why Traders Are Watching SOFI Right Now

SOFI just made a big move beyond retail banking into infrastructure with SoFi Big Business Banking. This platform lets enterprises handle both fiat deposits and crypto, including the SoFiUSD stablecoin, inside a single nationally chartered bank. It runs on Solana and other blockchains and plugs into 24/7 API-based payments. Early users include major crypto market makers, custodians, and Mastercard. That combination — real brands, real rails, and a federal charter — gives SoFi Technologies a pretty rare spot at the intersection of TradFi and crypto.

For SOFI traders, that matters because it opens new fee and deposit streams that are not tied only to student loans or personal lending. If Big Business Banking scales, it could deepen relationships with institutional clients and stabilize revenue over time. But it also drags in new regulatory and headline risk from stablecoins and blockchain markets, which tend to fuel volatility.

Wall Street is taking a measured stance. Keefe Bruyette reiterated an Underperform rating and a $20 SOFI price target right after the launch. They like the idea and the early participants, but they are not ready to rerate the stock higher based on potential alone. Barclays cut its target from $28 to $18, and Wells Fargo shaved theirs to $18 from $19, both keeping SOFI at Equal Weight. That tells traders the Street respects the growth but worries about valuation and execution.

At the same time, SoFi Technologies is playing the long game with the Future Wealth Summit — a financial-education tour across more than 30 colleges during Financial Literacy Month, plus a “Fund Your Future” sweepstakes. It is classic top-of-funnel work: get students using SOFI banking, cards, and trading tools early, then build lifetime value. Near term, that is more of a brand driver than an earnings engine, but it supports the ecosystem story that bulls lean on.

More Breaking News

Conclusion

Right now, SOFI sits in that tricky zone where the story is getting stronger, but expectations are already high. The Big Business Banking launch shows SoFi Technologies is not content to be just another consumer fintech; it wants to be the regulated plumbing between banks, crypto firms, and corporates. That sort of ambition can justify premium multiples if traction shows up in deposits, fees, and stablecoin usage. Until the numbers catch up, though, traders should expect every analyst target cut — like the recent trims from Barclays and Wells Fargo — to cap breakouts and spark profit-taking spikes.

The setup heading into Q1 2026 earnings on 2026/04/29 is clear. Bulls will want to hear about early volumes and client growth in Big Business Banking, stable consumer credit trends, and any guidance that backs up SOFI’s growth multiple. Bears will be looking for pressure on margins, slower lending, or any sign that enterprise crypto banking is more hype than revenue.

In the background, the Future Wealth Summit keeps feeding the long-term funnel, layering brand equity with younger users even if it barely moves near-term numbers. For active traders, this is a name you trade, not marry. As Tim Sykes likes to say, “Discipline is the only edge that never goes out of style” — especially in a stock like SOFI where hype and real progress now move side by side. That’s exactly why short-term SOFI trading demands flexibility and strict risk management. As millionaire penny stock trader and teacher Tim Sykes, says, “You must adapt to the market; the market will not adapt to you.”.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”