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SNDL Stock Surges Amid Potential Marijuana Law Easing in the US

Ellis HobbsAvatar
Written by Ellis Hobbs Reviewed by Jack Kellogg Fact-checked by Tim Sykes
Updated 12/14/2025, 8:11 am ET 12/14/2025, 8:11 am ET | 4 min 4 min read
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SNDL Inc. stocks have been trading up by 25.97 percent, driven by positive market sentiment and speculation.

Consumer Staples industry expert:

Analyst sentiment – positive

SNDL Inc. exhibits a mixed market position with significant revenue growth reflected over three and five years at 24.38% and 72.77%, respectively. However, pronounced deficits in profitability metrics, including an EBIT margin of -4.1% and a pretax profit margin of -33.8%, are causes for concern. The gross margin of 47.5% suggests effective cost management on a fundamental level. Leverage ratios, such as a current ratio of 5 and a quick ratio of 3.2, imply strong liquidity. Despite a valuation measure, like a price-to-book ratio of 0.71 suggesting undervaluation, SNDL’s financial health presents a bifurcated picture, with significant deficiencies potentially undermining its operational capacity.

Technical analysis reveals that SNDL’s stock is experiencing a bullish shift, evidenced by a recent surge from $1.64 to a close of $2.2297 within a week. This sharp rise, notably on December 12th, aligns with enhanced trading volumes, evidencing a shift in market sentiment. The emergence of robust bullish candles indicates a strong upward momentum. Targeting buy positions above the $2.11 support with a prospective upper resistance level at $2.28 is a tactical move. A sell trigger should be considered if price action declines below the $1.70 support threshold, as this would indicate a loss of bullish momentum.

Recent regulatory news is acting as a significant catalyst for SNDL’s stock, especially concerning possible US policy adjustments on cannabis, propelling industry-wide optimism and boosting stock prices. The renewal of the share repurchase program, authorized up to C$100 million, further underscores management’s confidence in intrinsic value and its commitment to shareholder returns. Compared to Consumer Staples and Beverages – Alcoholic benchmarks, SNDL demonstrates higher volatility and potential upside amid policy changes. With strengthening policy signals and corporate strategies converging positively, the current outlook for SNDL is decidedly favorable, marked by resistance at $2.50 and a potential upside towards $3.00.

Candlestick Chart

Weekly Update Dec 08 – Dec 12, 2025: On Sunday, December 14, 2025 SNDL Inc. stock [NASDAQ: SNDL] is trending up by 25.97%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

The financial pulse of SNDL shows an intricate picture blending opportunity with caution. Recently, its shares have seen considerable movement; fluctuating from 1.73 to above 2.21 within days, indicating a marked volatility driven by external news events. This stock’s performance suggests heightened trading activity amid policy-related news, as observed in the on-the-day trading data where the stock opened at 2.1 before closing higher.

Financial reports illuminate SNDL’s potential with a gross profit margin of 47.5% on a revenue base exceeding $920M. This indicates efficient cost management in generating sales. The stock’s price-to-sales ratio of 0.82 indicates an undervalued position relative to revenues, revealing a potential bargain for traders predicting policy changes.

SNDL’s financial strength remains intact, evidenced by a strong quick ratio of 3.2, assuring liquidity to meet short-term obligations. This resilience is reinforced by a lean total debt-to-equity ratio of 0.14, positioning the company as stable yet opportunistic in leveraging future growth avenues.

Recent financial disclosures underline an operating cash flow of approximately $31.7M, accentuating SNDL’s capability to navigate economic uncertainties, despite a quarterly net income loss predominantly driven by industry-wide challenges.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Ellis Hobbs

Trainer and Mentor on Tim Sykes’ Trading Challenge
He teaches webinars on Tim Sykes’ Trading Challenge He treats trading like a business, not a hobby He emphasizes taking small risks — “If you get the process right, money is a forgone conclusion.”
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”