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SNAP’s Surprising Leap: What’s Next?

Matt MonacoAvatar
Written by Matt Monaco
Updated 5/12/2025, 5:04 pm ET 6 min read

In this article

  • SNAP+0.67%
    SNAP - NYSESnap Inc. Class A
    $8.23+0.05 (+0.67%)
    Volume:  37.16M
    Float:  1.27B
    $8.10Day Low/High$8.32

Snap Inc.’s stocks have been trading up by 11.15 percent following strategic moves in augmented reality technology advancements.

Key Highlights and Developments

  • First quarter for 2025 revealed strong financials, boasting a 14% rise in revenue, reaching $1.36B. Daily Active Users climbed 9% to 460 million, showcasing growth and resilience.

  • Snapchat audience expanded to over 900 million monthly active users, aiming to hit the milestone of 1 billion MAU. Advancements in advertising and subscription services contributed to this growth.

  • Despite challenges, Adjusted EBITDA showed a remarkable 137% improvement, and revenue estimates surpassed by approximately $20M.

  • Analysts express concerns about digital ad spending headwinds affecting smaller platforms like Snap, with some adjusting stock price targets.

  • With TikTok facing regulatory hurdles in the U.S., Snapchat could become a more appealing alternative for advertisers and content creators.

Candlestick Chart

Live Update At 17:03:46 EST: On Monday, May 12, 2025 Snap Inc. stock [NYSE: SNAP] is trending up by 11.15%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Earnings Report Snapshots

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Snap’s Q1 earnings report scratched more than the surface, painting a picture of prosperity and potential. It’s like a rags-to-riches tale of a young prodigy on a meteoric rise—revenue for Q1 of 2025 soared to a robust $1.36B, surpassing expectations which hovered around $1.34B. More eyeballs are consuming content, as Daily Active Users reached 460 million, a 9% bump from a year before. Meanwhile, the monthly user base swelled to over 900 million, nearing the target of 1 billion.

An investor once said, “It’s all about the numbers.” Apart from revenue upticks, Snap’s thriving Adjusted EBITDA improved by 137% compared to last year—transforming a net loss much like a struggling student acing final exams. Furthermore, the SNAP ecosystem observed massive strides in advertising and subscriptions, like sudden rains nourishing thirsty fields.

More Breaking News

However, a branch on this tree of growth is carefully forlorn. Missing Q2 guidance left some investors wringing hands and nervously peering into the unknown—concerns over digital ad spend and SNAP’s ability to weather rough weather still looms.

How the Market Reacts

The convergence of Snap’s solid financial footing and strategic moves launched an interesting market dance. Positive news, like their impressive revenue surge, appeared to steal the spotlight, guiding stock trends upward. As more people turned to Snapchat for a virtual escape, advertisers followed, making the platform an essential hotspot. Meanwhile, TikTok might catch the chill from U.S. regulatory scrutiny, potentially pushing video-centric creatives into Snapchat’s digital embrace.

Now for a splash of personal flavor: upon exploring market aisles with finesse, I once stumbled upon a young investor bright-eyed and eager, yet torn between Snap and competitors. His curiosity embodied the sentiments of many—Is Snap worth a slice of the portfolio pie?

In Snap’s journey, analysts have trimmed price targets, but optimism still lingers, with a buoyant Buy rating frolicking amidst caution. Investors might be gazing at Snap’s market play, balancing on a seesaw of potential growth and emerging challenges.

Unpacking the Financial Picture

Snap’s key ratios hold crucial clues amid numbers triumphantly marching toward bullish horizons. It reveals that the company isn’t merely going through the motions; it’s firing on all cylinders to capitalize on its ad platform and user base. However, even amid the glow, financial statements whisper caution—profit margins and operating income gently weeping in the margins. Adjustments in pricing targets create a serendipitous dance upon the stock market grid, while some eye Snap’s potential with admiration.

Yet, the cash flow statement is nothing short of a roller coaster that leaves one both thrilled and reflective. Rows reveal a curious dance of inflows and outflows; diligent transactions tell tales of hefty stock buybacks and investments. All the while, the giant continues treading virtual waters with a significant cash position that no doubt spins seasoned investor heads round.

Navigating the Future

Amid the bang of market fireworks and Snap’s cascading growth, savvy traders wonder—what lies ahead? Snap’s freshly carved pathway is underpinned by burgeoning audiences, alluring advertisers, and a fresh take on innovation. Regulatory environments, shifting digital ad landscapes, and growth expectations tug traders in different directions.

Snap’s surge is not delusional fiction; it beckons astute minds to explore possibilities. As millionaire penny stock trader and teacher Tim Sykes says, “It’s better to go home at zero than to go home in the red.” Eager to dazzle stock landscapes further, Snap stands poised as both a contender and darling, one rooted in metamorphic evolutionary strides.

Ah, the stock—dancing bears or bullish stamps upon financial roads hitherto untraveled. Consciously rendering decisions, onlookers comprehend that Snap’s narrative unfolds like a tale of discovery—a symphony crescendo with both triumph and caution, leaving agents to ponder—what’s next for Snap’s journey?

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

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Matt Monaco

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
He is a diligent trader and teacher in his To The Moon Report blogs and Small Cap Rockets strategy webinars. He shows up every day, and expects his students to as well. Matt is fond of trading sketchy, volatile OTC stocks with profit potential. His favorite patterns are panic dip buys and breakouts.
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In this article (YTD Performance)


* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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