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Shift4’s Strategic Moves: Cincinnati Bengals Partnership Sparks Interest

Jack KelloggAvatar
Written by Jack Kellogg Reviewed by Tim Sykes Fact-checked by Ellis Hobbs
Updated 11/30/2025, 8:05 am ET 11/30/2025, 8:05 am ET | 4 min 4 min read
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Amidst acquisition rumors, Shift4 Payments Inc.’s stocks have been trading up by 5.6 percent, reflecting investor optimism.

Finance industry expert:

Analyst sentiment – positive

Shift4 Payments (FOUR) is demonstrating a stable market position characterized by solid revenue growth and commendable profitability ratios. The company boasts a gross margin of 32.6%, indicating a robust ability to manage production costs relative to its revenues of $3.33 billion. Despite a high enterprise value of $5.58 billion, the company’s P/E ratio stands at 34.64, reflecting a potential overvaluation compared to industry norms. However, key financial indicators such as an EBIT margin of 10.5% and a consistent revenue growth rate of 38.61% over five years highlight SHIFT4’s strong operational efficiency and scalable business model that support a positive long-term trajectory.

In analyzing the technical charts, Shift4’s price action over recent weeks indicates a corrective phase following a broader uptrend. The stock moved from $69.62 to a high of $74.10, suggesting positive momentum recovery before retrace pressure at $69.238. Price patterns imply a continued bullish bias above the $70.00 level, confirming support. A breakout past the $74.10 resistance with accompanying volume could signal a resurgence of the primary uptrend. Traders could consider establishing long positions anticipating a push towards $80.00, should bullish conviction strengthen, with stop losses placed below the $68.50 mark for risk management.

Shift4’s recent positive sentiment is fueled by strategic partnerships and events that enhance its visibility and potential growth. Collaborations such as those with the Cincinnati Bengals and Ottawa Senators position the company for increased market penetration in payment technology. The company’s participation in high-profile conferences aids in attracting investor interest. Despite a dip in price targets by some analysts, Shift4’s robust performance and optimistic management outlook underpin durable growth prospects. Prices currently range near $86, and breaching this level with momentum could validate targets of $97 to $100, aligning with analyst consensus. Overall, given these developments, Shift4 Payments is favorably positioned in a competitive sector and resembles a promising investment opportunity.

Candlestick Chart

Weekly Update Nov 24 – Nov 28, 2025: On Sunday, November 30, 2025 Shift4 Payments Inc. stock [NYSE: FOUR] is trending up by 5.6%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Recent events have seen Shift4 Payments demonstrate remarkable resilience and growth efficiency amidst a challenging economic backdrop. Reporting a revenue of $3.33 billion and a revenue per share of $49.30, the company has outperformed in terms of fiscal health. The gross margin stabilized at 32.6%, indicative of effective cost management strategies, while the EBIT margin hovered around 10.5%. Such figures emphasize the company’s proficiency in turning revenue into profit despite market volatilities.

A robust strategic approach has enabled Shift4’s stock to ascend above market expectations, especially with its high adjusted earnings gaining substantial investor confidence. Moreover, the strategic partnerships with major sports entities like the Cincinnati Bengals highlights the company’s strategic expansion into sports and entertainment, showcasing its broadening reach and revenue streams diversification.

Importantly, with a total debt-to-equity ratio of 2.87, the balance sheet remains healthy, offering a leverage advantage amidst industry players. The affordable price-to-sales ratio at 1.69 further makes Shift4 an attractive option for value-seekers in the fintech space. Analysts’ average rating of “buy” reflects ongoing optimism about Shift4’s sustained growth and market adaptability.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Jack Kellogg

He teaches webinars on Tim Sykes’ Trading Challenge He became Tim’s youngest millionaire student in 2020. Now he’s second on the Trading Challenge leaderboard with $12.9 million in career earnings. He’s a master of the 7-Step Pennystocking Framework. Jack is one of a rare breed of traders to profitably trade the entire penny stock framework.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”