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Scotts Miracle-Gro Expands Columbus Crew Partnership, Eyes Stadium Naming Rights

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Written by Timothy Sykes
Updated 12/14/2025, 11:07 am ET 12/14/2025, 11:07 am ET | 3 min 3 min read

Scotts Miracle-Gro Company’s stocks have been trading up by 4.67 percent, buoyed by strategic expansions and community engagement initiatives.

Quick Financial Overview:

Scotts Miracle-Gro’s recent financial activity reveals a mixed picture of performance metrics that traders should heed carefully. In the latest quarterly report, the company reported a net income loss from continuing operations, highlighting ongoing financial pressures. With revenues over $3.4 billion, Scotts holds a solid market presence as a leading player for branded consumer lawn and garden products across North America. However, profitability margins, including EBIT and EBIDTA, show areas that need careful monitoring due to less favorable trends.

The stock has shown gradual movement, with a recent uptick in prices indicated by a closing price of $57.9852 on December 12, 2025. This reflects a week of increasing positive momentum from a low of $52.38, potentially bolstered by strategic partnership announcements and market optimism about new initiatives. Key ratios paint a picture of cautious leverage with a low price-to-book value, raising questions about valuation against underlying performance. Financial metrics like the current ratio at 1.3 suggest adequate coverage of short-term liabilities, highlighting the company’s moderate liquidity status amidst challenging market conditions.

Looking forward, these financial insights underscore opportunities and risks, aligning with recent corporate actions to amplify brand presence and invest in community relationships. This strategic community engagement, combined with improving market sentiment, might pave the way for stronger performance in both stock price appreciation and operational execution.

Conclusion:

Scotts Miracle-Gro’s strategic expansion in partnership with the Columbus Crew is an astute corporate maneuver, poised to fortify its brand’s community connections. As millionaire penny stock trader and teacher Tim Sykes says, “Be patient, don’t force trades, and let the perfect setups come to you.” Initial reactions reflect optimism, with stock prices on an upward trend, fostering a promising outlook should these collaborative efforts further enhance market penetration and brand equity. These developments could translate into improved financial performance and stakeholder value, rendering them noteworthy for both traders and market analysts. Amidst fluctuating market dynamics, Scotts’ focused strategy on community-driven initiatives presents a compelling narrative of potential growth and resilience. This underscores the importance of timely decisions and strategic alignments in driving success within fluctuating market environments.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”