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Scotts Miracle-Gro Expands Partnership with Columbus Crew, Secures Stadium Naming Rights

Jack KelloggAvatar
Written by Jack Kellogg
Updated 12/14/2025, 8:11 am ET | 4 min

In this article Last trade Jan, 08 7:00 PM

  • SMG+3.19%
    SMG - NYSEScotts Miracle-Gro Company (The)
    $60.80+1.88 (+3.19%)
    Volume:  1.08M
    Float:  43.84M
    $58.47Day Low/High$61.37

Scotts Miracle-Gro Company’s strategic expansion and stocks trading up by 4.67% reflect growing investor optimism.

Materials industry expert:

Analyst sentiment – negative

Scotts Miracle-Gro Company (SMG) faces a challenging market position with a highly leveraged balance sheet and negative equity, evidenced by a troubling debt profile-intensive financial strategy. The company’s EBIT margin and EBITDA margin stand at 10.3% and 12.5%, respectively, which are below industry standards, compounded by negative pretax and net income margins. SMG’s gross margin of 30.6% highlights operational inefficiencies, further reflected in a revenue decline of 4.54% over the last three years. With a price-to-sales ratio of 0.98 and a concerning price-to-cash-flow ratio of 4.8, market valuation suffers amidst declining income, laying the groundwork for weak shareholder value creation. Given these foundational weaknesses, strategic restructuring is critical.

Technical analysis for Scotts Miracle-Gro suggests a robust upward momentum, evidenced by recent gains from $52.38 to a close at $57.98. The consistent consecutive closing price increases indicate aggressive buying interest, supported by volume trends that align with breakout patterns above short-term resistance levels. Currently, threats near $56.45 provide an actionable entry point, as sharp bullish candlestick patterns combined with volume surges support continuation. If bullish momentum maintains, short-term traders may target a climb to $60.00, positioning stops marginally below $56.00 to mitigate downside risk in volatile movements.

Scotts Miracle-Gro’s recent partnership expansions and notable participation in the Raymond James conference signify strategic marketing alignment and growth outreach. The company’s focus on reinforcing outdoor brand presence through stadium naming rights could soften market sentiment, yet does little to resolve financial stretch concerns. Within the Materials and Agriculture sectors, SMG underperforms against benchmarks due to its sluggish revenue trajectory and financial constraints, despite community engagement efforts. With resistance set at $58.50 and potential downside on breaching $56.00, the company’s outlook remains shrouded with risk. Overall sentiment hinges on financial restructuring and operational optimization to regain investor confidence.

Candlestick Chart

Weekly Update Dec 08 – Dec 12, 2025: On Sunday, December 14, 2025 Scotts Miracle-Gro Company (The) stock [NYSE: SMG] is trending up by 4.67%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Scotts Miracle-Gro has shown tactical foresight in fortifying its brand through strategic partnerships, as exemplified by its recent agreement with Columbus Crew. Their financial metrics depict a landscape of calculated investments aimed at strengthening their market presence, despite facing certain financial hurdles. With reported sales around $3.4B, the company’s focus on their core lawn and garden products remains steadfast.

The stock’s recent upward trajectory reflects investor optimism, attributed to these strategic expansions and developments. The closing prices for SMG over recent days show a marked increase, indicating positive market reactions: starting at $54.90, reaching $56.45, and peaking at $57.9852. This trend points to an invigorated investor confidence, likely fueled by the anticipated upward momentum stemming from the expanded partnership and active community engagement efforts.

Underlying financial indicators reveal a gross margin of 30.6% and a pretax profit margin hovering slightly negative at -0.7%. These metrics suggest operational efficiency challenges, yet also illustrate potential upside from strategic moves like the new partnership. With a price-to-sales ratio of 0.98 and a PE ratio of 23.38, SMG commands reasonable valuations, which investors may find attractive amid the ongoing corporate developments.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Jack Kellogg

He teaches webinars on Tim Sykes’ Trading Challenge He became Tim’s youngest millionaire student in 2020. Now he’s second on the Trading Challenge leaderboard with $12.9 million in career earnings. He’s a master of the 7-Step Pennystocking Framework. Jack is one of a rare breed of traders to profitably trade the entire penny stock framework.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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