timothy sykes logo

Stock News

Scotts Miracle-Gro and Columbus Crew Revamp Partnership with Stadium Naming Rights

Tim SykesAvatar
Written by Timothy Sykes Reviewed by Jack Kellogg Fact-checked by Ellis Hobbs
Updated 12/13/2025, 8:16 am ET 12/13/2025, 8:16 am ET | 5 min 5 min read
Scotts Miracle-Gro and Columbus Crew Revamp Partnership with Stadium Naming Rights Thumbnail

Scotts Miracle-Gro Company’s stocks have been trading up by 4.67 percent, reflecting positive investor sentiment.

Materials industry expert:

Analyst sentiment – neutral

The Scotts Miracle-Gro Company (SMG) is facing significant challenges in its market position, despite being a top marketer of consumer lawn and garden products in North America. Key financial insights indicate concerning aspects of its performance trajectory. SMG’s profitability ratios show modest EBIT and EBITDA margins at 10.3% and 12.5%, respectively, but a pretax profit margin of -0.7% signals underlying operational inefficiencies. The company’s weak revenue growth, with a 3-year decline of 4.54% and a 5-year decrease of 3.75%, exacerbates concerns. Moreover, SMG’s balance sheet is under stress due to negative stockholder equity of -$357.5 million and high long-term debt of $2.05 billion, indicating potential solvency issues.

From a technical analysis perspective, SMG has demonstrated a stable upward trend in its weekly price pattern, with a recent closing price of $57.9852. The consecutive price increments starting from $52.38 suggest bullish momentum. However, the relatively static trading volumes imply caution among traders. A specific, actionable trading strategy would be to buy SMG stock at $55.4, just above the recent support level, targeting a price resistance near $60 based on prior highs. Setting a stop-loss at $53.00 will help mitigate downside risks should the market sentiment shift.

Recent news of Scotts Miracle-Gro expanding their partnership with the Columbus Crew, including stadium naming rights, underscores a strategic initiative to enhance brand visibility and community presence. This partnership aligns with its goal of promoting youth soccer and may boost its consumer base. SMG’s participation in notable industry conferences could further enhance investor confidence. However, its performance still lags behind materials and agriculture benchmarks, warranting cautious optimism. With current price levels at $57.9852, key resistance and support levels suggest room for a potential trading range between $55 and $60. Given these insights, the company’s outlook appears fairly neutral, pending further operational improvements.

Candlestick Chart

Weekly Update Dec 08 – Dec 12, 2025: On Saturday, December 13, 2025 Scotts Miracle-Gro Company (The) stock [NYSE: SMG] is trending up by 4.67%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Recent financial metrics shed light on Scotts Miracle-Gro’s performance. The closing price trends show a positive trajectory with the stock price moving from $52.38 to $57.9852 between December 8 and December 12, 2025, highlighting investor optimism. The company’s profitability ratios reveal an ebitmargin of 10.3% and a gross margin of 30.6%, indicating efficiency in cost management relative to sales.

Financially, the Scotts Miracle-Gro Company is navigating complex landscapes. On the one hand, its recent revenue figures stand at over $3.4B, albeit facing a downward trend of -4.54% over three years. Notably, its enterprise value sits at approximately $5.42B, reflecting company valuation against debt and cash.

More Breaking News

In terms of financial strength, key ratios such as a current ratio of 1.3 indicate its ability to meet short-term obligations, backed by a quick ratio of 0.3. The debt-to-equity measures show challenges in capital structure but are counterbalanced by notable returns on assets.

Conclusion: Strategic Moves to Fortify Market Position

In conclusion, Scotts Miracle-Gro is deftly maneuvering through strategic alliances and stakeholder engagements to bolster market presence and resilience. Despite recent financial hurdles, their targeted initiatives in community engagement and fiscal strategy could act as catalysts for reviving growth trajectories and strengthening trader confidence. As millionaire penny stock trader and teacher Tim Sykes, says, “Embrace the journey, the ups and downs; each mistake is a lesson to improve your strategy.” This perspective aligns well with the company’s current scenario—learning from past missteps to refine strategies for future success. While historical financial data indicate challenges such as declining revenues and profits, the strategic focus on partnerships speaks volumes of forward-looking asset leverage to harness future gains. These collective efforts hold promise in setting a robust footing for Scotts Miracle-Gro amidst a competitive market landscape.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

Once you’ve got some stocks on watch, elevate your trading game with StocksToTrade the ultimate platform for traders. With specialized tools for swing and day trading, StocksToTrade will guide you through the market’s twists and turns.
Dig into StocksToTrade’s watchlists here:

How much has this post helped you?

(0 votes, average: 0 out of 5)
Leave a reply
Author card Timothy Sykes picture

Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
Read More

* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”