timothy sykes logo

Stock News

Planet Fitness Stock Surges as Analysts Raise Price Targets

Jack KelloggAvatar
Written by Jack Kellogg Reviewed by Ellis Hobbs Fact-checked by Matt Monaco
Updated 11/13/2025, 11:33 am ET 11/13/2025, 11:33 am ET | 4 min 4 min read
Planet Fitness Stock Surges as Analysts Raise Price Targets Thumbnail

Planet Fitness Inc.’s stocks have been trading up by 5.74 percent following positive market sentiment and strategic growth announcements.

Candlestick Chart

Live Update At 11:33:10 EST: On Thursday, November 13, 2025 Planet Fitness Inc. stock [NYSE: PLNT] is trending up by 5.74%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

In the third quarter of 2025, Planet Fitness reported an adjusted EPS of $0.80 per share, comfortably above the predicted $0.74. Revenue reached $330.35 million, topping the expected $323.43 million. A notable feature was the rise in system-wide same-club sales by 6.9%, marking an improvement in the company’s operational footing. This positive report has led analysts to raise price targets across the board, reflecting optimism in the company’s future performance.

With a focus on franchisee contribution shifts and the National Ad Fund, Planet Fitness is aiming to streamline its growth strategies. Examining the trading data, PLNT opened at $107.71 and traded as high as $111.119, closing at $109.855 on Nov 13, 2025. The stock shows a consistency in maintaining elevated levels, indicating positive market sentiment, and driving upward momentum in its price chart.

Investor Confidence on the Rise

Investor confidence has been growing, driven by several strategic moves and strong quarterly performances. Analysts have paid attention to the surge in Planet Fitness’s stock after the company unveiled stronger-than-expected third-quarter earnings. This earnings surprise has led institutions like RBC Capital, Stifel, and JPMorgan to raise their price targets, seeing potential in Planet Fitness’s future growth trajectory.

The upbeat sentiment is further supported by strategic updates, notably the planned alterations to the National Ad Fund contributions starting in 2026. This move is expected to enhance marketing strategies and better position the brand in competitive markets. Strategic advertising efforts, shown through increased member join trends, are contributing to elevated membership engagement.

Aligning franchisee operations with broader company goals has fortified Planet Fitness’s position, especially in historically challenging quarters. The improvements in churn narrative underline the successful handling of operational challenges, with the company’s adept marketing and customer retention initiatives showing promise amid market fluctuations.

More Breaking News

Conclusion

Planet Fitness’s robust performance in Q3 and favorable analyst outlook highlight the gym chain’s strategic shifts and successful execution of growth strategies. Momentum is expected to carry forward as the company capitalizes on its strong market position, continued expansion efforts, and effective franchisee alignment. The future presents a landscape ripe with opportunity, particularly for stakeholders poised to benefit from the company’s strategic developments and reinforced market confidence. As millionaire penny stock trader and teacher Tim Sykes says, “You must adapt to the market; the market will not adapt to you.” This notion of adaptability is evident in Planet Fitness’s strategic maneuvers as the company pivots towards long-term, sustainable growth, its performance will be closely watched. With positive financial indicators and strategic foresights, Planet Fitness appears well-positioned to reap the rewards of a thriving fitness industry. The company’s trajectory remains one to watch as it navigates an evolving market landscape, set against a backdrop of continued trader interest and optimism.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

Once you’ve got some stocks on watch, elevate your trading game with StocksToTrade the ultimate platform for traders. With specialized tools for swing and day trading, StocksToTrade will guide you through the market’s twists and turns.
Dig into StocksToTrade’s watchlists here:

How much has this post helped you?

(0 votes, average: 0 out of 5)
Leave a reply
Author card Timothy Sykes picture

Jack Kellogg

He teaches webinars on Tim Sykes’ Trading Challenge He became Tim’s youngest millionaire student in 2020. Now he’s second on the Trading Challenge leaderboard with $12.9 million in career earnings. He’s a master of the 7-Step Pennystocking Framework. Jack is one of a rare breed of traders to profitably trade the entire penny stock framework.
Read More

* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”