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Newell Brands Faces Harsh Market Reality After Guideline Cuts

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Written by Timothy Sykes
Updated 11/2/2025, 8:14 am ET | 4 min

In this article Last trade Oct, 31 7:41 PM

  • NWL-27.75%
    NWL - NYSENewell Brands Inc.
    $3.41-1.31 (-27.75%)
    Volume:  71.04M
    Float:  414.91M
    $3.09Day Low/High$4.73

In the wake of recent challenges, Newell Brands Inc.’s stocks have been trading down by -27.33 percent, reflecting investor concerns.

Consumer Staples industry expert:

Analyst sentiment – negative

Newell Brands (NWL) displays a challenging market position with a negative profit margin of -0.33% and a concerning long-term debt-to-equity ratio of 1.93, indicating significant leverage. The company’s 2025 Q3 revenue of $1.81 billion fell short of estimates. Consequently, the current price-to-sales ratio at a low 0.19 reflects the undervaluation amid diminishing revenue growth over the past five years (-4.88%). With operating expenses totaling $1.682 billion, profitability pressures persist, reflected in an EBIT margin of 2%. The company’s liquidity is tight with a current ratio of 1.1, suggesting limited flexibility to manage short-term liabilities.

Technically, NWL’s recent weekly price movement shows a downward trend with a significant drop from $5.09 to $3.4299. The pattern suggests strong bearish momentum, particularly with the sharp decline on October 31st, implying increased selling pressure. Trades should consider a short-selling strategy as the next support level is around $3.40, presenting potential for a further drop. With the 5-minute candles showing continued low closings toward the end of the session, any interim rallies towards $4.50 should be viewed with caution due to persistent resistance.

Recent news highlights significant hurdles, including anticipated Q4 EPS of $0.16-$0.20, below consensus forecasts, and potential tariff-related costs impacting gross profit by $115 million. This bleak outlook resulted in a notable 27% stock price decline, indicating market skepticism regarding management’s ability to surmount these challenges compared to its sector peers. The Consumer Staples sector generally exhibits more stability with less volatile price action. Resistance levels to note are around $4.11, with strategic plans necessary to breach this threshold. Overall, Newell Brands’ outlook appears precarious as it faces strategic and financial setbacks, indicating a potentially prolonged recovery period.

Candlestick Chart

Weekly Update Oct 27 – Oct 31, 2025: On Sunday, November 02, 2025 Newell Brands Inc. stock [NASDAQ: NWL] is trending down by -27.33%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

The recent financial reports for Newell Brands paint a stark picture for the company’s fiscal health. The Q3 earnings reveal a $1.81B revenue, falling short of expectations at every turn. Adjusted earnings per share at $0.17 also missed the FactSet consensus, creating jittery sentiments among stakeholders anticipating improvements in market performance.

The subtle shifts within Newell’s profit margins reveal deeper challenges. With the gross margin standing at 34% and a total revenue turnover of around $7.58B, the numbers barely hint at sustainability. Compounded by an estimated tariff impact of $115M set for next year, the fiscal strategy seemingly hangs by a thread. Moreover, the strategic misalignments reflected in the dropping EBIT margins emphasize the exigent need for revising operational efficiencies.

From an asset-liability standpoint, Newell’s debt to equity ratio of 1.93, combined with a quick ratio of merely 0.5, signals pressure. High leverage further questions how sustainable the strategic financial maneuvering will be if current market conditions persist. As the company recalibrates after these adjusted earnings reports, its financial maneuvering will be crucial to any semblance of recovery.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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