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Lululemon Stock Surges on Revamped Buyback Plan and Strong Earnings

Bryce TuoheyAvatar
Written by Bryce Tuohey
Updated 12/12/2025, 4:08 pm ET | 6 min

In this article

  • LULU-1.73%
    LULU - NYSElululemon athletica inc.
    $208.49-3.68 (-1.73%)
    Volume:  510740
    Float:  111.07M
    $207.67Day Low/High$213.83

Lululemon’s stocks have been trading up by 9.6 percent, driven by bullish sentiment from strong quarterly performance.

Consumer Discretionary industry expert:

Analyst sentiment – positive

Lululemon Athletica (LULU) currently holds a strong market position within the Consumer Discretionary sector, evidenced by robust key financial ratios. The company’s EBIT margin of 23.4% and EBITDA margin of 27.8% illustrate a healthy operational efficiency and capacity to generate profits from core business activities. With a high gross margin of 59.1%, LULU has effectively managed production costs, reflecting strong brand positioning and pricing power. Notably, its low total debt to equity ratio of 0.4 indicates a conservative approach to leverage, which is complemented by a substantial current ratio of 2.3, suggesting ample liquidity. The company’s solid revenue growth of 15.58% over three years and a noticeable increase of 23.03% over five years highlight sustainable expansion. LULU’s impressive return on equity (ROE) of 36.35% further demonstrates the management’s efficiency in generating earnings from equity capital.

The technical analysis of LULU’s recent weekly price patterns suggests a bullish trend, characterized by a higher high and higher low formation. The notable price increase from a low of 182.11 to a peak of 207.56, followed by a consolidation around the 204.95 level, indicates strong upward momentum. The price action in the 5-minute candles, especially the spike on December 11th, underscores significant buying interest, likely fueled by the positive earnings announcement. A key support level is identified around 182, while resistance is seen near the 205 level. A breakout above this resistance, backed by sustained volume, would validate a continued positive trend, offering an actionable trading strategy. Investors might consider entering long positions on dips towards the support level, with protective stops below the recent low and a target near recent highs as the stock consolidates its bullish stance.

Recent developments, including the $1 billion increase in LULU’s stock repurchase program and the elevation of its fiscal year 2025 revenue and EPS forecasts, have provided substantial positive catalysts for shareholder value appreciation. Additionally, the announcement of CEO Calvin McDonald’s imminent departure introduces short-term uncertainty; however, the appointment of interim co-CEOs and a reinforced leadership structure underscores a proactive transition strategy. LULU has not only exceeded Q3 earnings expectations with a 7% revenue increase but has also shown optimistic guidance for Q4, emphasizing its resilience and growth capacity in international markets. Compared to its Consumer Discretionary peers, LULU has outperformed, confirming a bullish outlook with a price target range of 210-220, assuming the uptrend persists and broader market conditions remain favorable.

  • A buoyant quarterly earnings report propelled Lululemon’s stock price up by 6%, reaching $198.17, as investors responded positively to outperforming earnings expectations and updated future guidance.

  • The company raised its fiscal year 2025 earnings per share and revenue forecasts, positioning Lululemon ahead of consensus expectations and showcasing optimistic financial momentum.

  • Lululemon’s international expansion strategies continue to impress, with the brand registering solid growth figures across global markets despite some domestic challenges.

  • With the announcement of CEO Calvin McDonald’s impending departure, Lululemon initiated a strategic succession plan, emphasizing a seamless leadership transition to sustain growth and stability.

Candlestick Chart

Weekly Update Dec 08 – Dec 12, 2025: On Friday, December 12, 2025 lululemon athletica inc. stock [NASDAQ: LULU] is trending up by 9.6%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Lululemon reported robust financial performance in its third fiscal quarter, with a notable increase in both revenue and net income. The company’s revenue surged to $2.6B, marking a 7% growth year-over-year, while the earnings per share reached $2.59. The effectiveness of Lululemon’s operational strategies is further evident from the EPS figure surpassing market expectations, reinforcing investor confidence.

The company’s profitability metrics showed remarkable strength with a gross margin of 59.1%, highlighting its ability to control costs and maintain substantial revenues. Additionally, the EBIT margin of 23.4% and profit margin of 16.38% demonstrate efficient management. Lululemon’s commendable revenue per share growth over both three-year (15.58%) and five-year (23.03%) periods underlines its sustainability in revenue generation.

Lululemon maintained robust financial health with a current ratio of 2.3 and a low total debt-to-equity ratio of 0.4, ensuring ample liquidity and limited reliance on external debt. The company’s return on equity (42.42%) and return on assets (25.03%) further underscore its efficient use of resources and capital to generate profits.

More Breaking News

In response to the recent earnings report, Lululemon’s stock closed the latest trading session at $205.56. This figure was prompted by a notable intraday high of $207.56, indicative of market enthusiasm following the bullish financial results and optimistic guidance.

Conclusion

Lululemon’s latest market moves reinforce its stronghold in the apparel sector with strategic initiatives aimed at long-term growth. Its proactive steps in expanding the stock buyback program and revising fiscal guidance illustrate an unwavering commitment to shareholder value and financial strength. With sound management strategies, continued international growth, and the forthcoming CEO transition, Lululemon is well-positioned to maintain its competitive edge. Current market sentiment remains optimistic, guided by the anticipation of consistent performance and trader confidence in its leadership and vision. As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” This sentiment is relevant as Lululemon’s actions will be pivotal in determining how well it navigates competitive pressures and capitalizes on emerging opportunities in the global market landscape as the fiscal year progresses.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Bryce Tuohey

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
Bryce’s first pattern was buying into strength in breakouts. But he noticed when they didn’t work, he took bigger losses. When the OTC market got hot, Bryce learned to dip buy the inevitable panics. He adapted his breakout strategy and now buys consolidation and trend breaks. His goal is to have better risk/reward and get an entry before multi-day listed breakouts.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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