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Lionsgate Teams Up with FreeWheel on Major Advertising Deal

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Written by Timothy Sykes Reviewed by Jack Kellogg Fact-checked by Ellis Hobbs
Updated 12/23/2025, 11:33 am ET 12/23/2025, 11:33 am ET | 5 min 5 min read
Lionsgate Teams Up with FreeWheel on Major Advertising Deal Thumbnail

Lionsgate Studios Corp’s stocks have been trading up by 8.45 percent due to positive investor sentiment.

  • By engaging FreeWheel, a Comcast subsidiary, Lionsgate aims to optimize its ad-serving capabilities, enhancing its position in the competitive broadcasting space.

  • The recent boost in stock prices reflects the market’s positive response to Lionsgate’s strategic maneuver, signaling investor confidence in its growth trajectory.

  • Insights into recent trading patterns suggest an upward momentum for Lionsgate, with prices surging from $8.25 to $9.075, marking a period of robust investor interest.

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Live Update At 11:32:28 EST: On Tuesday, December 23, 2025 Lionsgate Studios Corp stock [NYSE: LION] is trending up by 8.45%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Lionsgate Studios Corp recently showcased a moderately strong financial performance, but not without its challenges. The gross margin impressively stands at 100, highlighting efficiency in its core operations. Despite this, pretax profit margins remain in the red, suggesting pressure on net profitability.

Several key financial metrics offer a snapshot of the company’s current standing. Total revenue for the period tallied at an impressive $3.2B, albeit with challenges such as a struggling profitability margin, marked by a negative pretax profit and net profit margin.

Diving deeper into balance sheets and income statements paints a fuller picture of Lionsgate’s financial maneuvers. On the plus side, the firm has seen improved cash flow, with cash flows from operations showing more positives than negatives. Still, negative total equity hints at unresolved financial stresses.

Examining recent trading data, Lionsgate’s stock price has experienced a subtle climb, veering positively in reaction to its partnership announcements. Over recent days, prices have progressed from around $8 to above $9, illustrating a notable uptick prompted by optimistic investor sentiment.

Market Reactions Fly High

Lionsgate’s announcement sent ripples through the stock market, propelling shares upwards. This partnership with FreeWheel is being hailed as a potential market game-changer. By broadening ad reach across more channels, Lionsgate fortifies its bargaining power in the advertising realm. Advertisers now have a direct pipeline to prime content, raising the stakes for competition.

This partnership positions Lionsgate to thrive even amid heavy competition in the advertising sector. Boasting a strong portfolio, Lionsgate can leverage FreeWheel’s technology to refine its ad strategy and improve audience targeting. These innovations aim to boost viewership metrics, consequently lifting advertiser interest and spend.

Investor confidence surged as news circulated, heightening expectations of a strategic rebound in Lionsgate’s financial performance. Buzz about bolstered ad revenues and improved metrics achieve centre stage. By tapping into FreeWheel’s knack for targeted advertising solutions, Lionsgate embarks on an ambitious path to amplify overall market standing.

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Conclusion

Lionsgate’s strategic alliance with Comcast’s FreeWheel couldn’t have arrived at a more crucial moment. With a finger firmly on the pulse of evolving ad technology, Lionsgate once again proves its knack for navigating media complexities. This initiative, although ambitious, seems poised to yield favorable returns, as reflected in its recent upward share price movement. As millionaire penny stock trader and teacher Tim Sykes says, “Small gains add up over time; focus on building wealth gradually, not chasing jackpots.” This sentiment resonates with Lionsgate’s approach, emphasizing long-term strategies over sudden windfalls.

In summary, Lionsgate’s latest partnership exemplifies its resolve to capture market attention and reclaim profitability. As the media landscape continues its tectonic shift towards digital, these adaptations seem more necessity than choice. The steadfast focus on transforming its business models, alongside significant collaborations, positions Lionsgate optimally in this dynamic ecosystem.

In light of these developments, stakeholders can look forward to how this maneuver translates into tangible gains. Bridging technology and media, Lionsgate turns challenges into possibilities, writing a compelling narrative that captivates traders, advertisers, and audiences alike.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”