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Hims & Hers Faces Legal Battles Amid Deceptive Claims

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Written by Timothy Sykes
Updated 8/5/2025, 9:19 am ET | 5 min

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  • HIMS-2.36%
    HIMS - NYSEHims & Hers Health Inc. Class A
    $61.85-1.49 (-2.36%)
    Volume:  21.74M
    Float:  201.69M
    $52.90Day Low/High$61.95

Hims & Hers Health Inc. faces fluctuating market perceptions as its stocks have been trading down by -11.22 percent.

  • A securities fraud lawsuit casts shadows over Hims & Hers, highlighting risks due to dubious practices. Accusations include selling illegitimate products and jeopardizing a vital partnership.

  • Further investigations disclose that certain practices have not only tarnished Hims & Hers’ reputation but also risked patient safety and investor trust, causing stock prices to nosedive.

  • The prominent Novo Nordisk has reportedly ended its collaboration owing to these revelations, prompting alarm among stakeholders vested in Hims’s growth.

  • The financial repercussions are severe as stock value plummeted by nearly 35% from June 23, 2025, fueling greater investor scrutiny and questioning future prospects.

Candlestick Chart

Live Update At 09:19:07 EST: On Tuesday, August 05, 2025 Hims & Hers Health Inc. stock [NYSE: HIMS] is trending down by -11.22%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Recent Financial Overview of Hims & Hers Health Inc.

“As millionaire penny stock trader and teacher Tim Sykes says, ‘The goal is not to win every trade but to protect your capital and keep moving forward.’ This advice serves as a critical reminder for traders to focus more on maintaining their financial resources and the resilience to keep progressing in the market, rather than trying to secure a victory in every single trade. Trading is less about winning streaks and more about consistent growth and long-term sustainability.”

The first quarter of 2025 painted a mixed landscape for Hims & Hers. Their earnings report showed a total revenue generation of $586.01M, coupled with a net income of roughly $49.49M. The profitability was tethered to the company’s gross margin standing at a robust 77%. Selling and marketing expenses, reaching $231.24M, dominated their expenditure portfolio, reflecting a strategic focus on expanding consumer outreach.

However, despite these budding numbers, the company’s astronomical price-to-earnings ratio (P/E) at 91.99 speaks volumes about investor expectations of future growth amidst market uncertainties. Their balance sheet revealed total assets of $891.7M while total liabilities stood at $342.45M, leaving a considerable equity buffer for potential financial setbacks.

Despite a seemingly stable position, the recent legal upheaval has cast doubts, raising questions over long-term sustainability. These worries stem from alleged accounts of misleading communications and unlawful business promotions, challenges that may indeed hamper future operational capacities if not robustly addressed.

Key ratios also signal mixed performance insights — Hims & Hers had a promising asset turnover rate of 2.7, reflecting efficient asset utilization. However, liabilities and debt, albeit moderate, might become focal points of concern if revenue margins face downward pressure due to the evolving litigation landscape.

The Impact of Recent Allegations

The recent allegations of fraudulent practices shook the foundations of Hims & Hers’ stock, a move that saw its prices tumbling. Class lawsuits focus on misleading the public about collaborations and product authenticity, driving negative sentiments in investor circles.

Predictably, partners like Novo Nordisk distanced themselves, further magnifying potential revenue loss. The minute details of the class action filings revealed facets of unlawful promotion, sellings of knockoff pharmaceutical versions, and potential endangerment of patient trust — all contributing directly to the stoop in stock market standings.

Observers predict further upheaval if responses to these allegations aren’t proactively managed. Legitimacy in business practices, often mirrored in the stock price, must remain Hims’ prime focus to weather this crisis.

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Conclusion

Hims & Hers now finds itself at a crossroads. Key to its revival will be navigating the legal labyrinth while rebuilding trust with stakeholders. A keen emphasis on transparency, ethical practices, and stringent compliance measures may yet see this healthcare upstart regaining favor in both the consumer and trader domains. As millionaire penny stock trader and teacher Tim Sykes says, “Be patient, don’t force trades, and let the perfect setups come to you.” For now, caution marks the stock observer’s approach, as the once-promising growth story finds itself intercepted by legal entanglements and probity challenges.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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In this article (YTD Performance)


* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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