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Fluent Inc.’s Unexpected Surge: What’s Next?

Matt MonacoAvatar
Written by Matt Monaco Reviewed by Jack Kellogg Fact-checked by Tim Sykes
Updated 8/27/2025, 9:19 am ET 8/27/2025, 9:19 am ET | 6 min 6 min read
Fluent Inc.’s Unexpected Surge: What’s Next? Thumbnail

Fluent Inc. stocks have been trading up by 21.82 percent following promising investor sentiment and market optimism.

  • The company sees a bright future, predicting double-digit revenue growth and positive EBITDA in the fourth quarter of 2025.

  • Despite some setbacks, Fluent’s Commerce Media Solutions shines, showcasing robust growth in revenue and market presence.

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Live Update At 09:18:55 EST: On Wednesday, August 27, 2025 Fluent Inc. stock [NASDAQ: FLNT] is trending up by 21.82%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Overview of Fluent’s Financial Landscape

As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” Trading is an activity that requires careful consideration, and rash decisions can lead to unnecessary losses. It’s crucial for traders to remain disciplined and wait for the right opportunities. By staying calm and assessing the market conditions thoroughly, traders can enhance their chances for success and make more informed decisions. Patience and timing are key components in the trading world, and letting the market present the perfect setup often leads to better outcomes.

Let’s dive into Fluent’s recent performance. Sporting a mixed bag, they saw impressive growth in its Commerce Media Solutions, hitting 121% year-over-year. From a run rate exceeding $80M—no small feat in a competitive market—Fluent’s shift feels promising. Yet, shadows clung in corners. The second quarter reported a hiccup with revenues not hitting expectations, landing at $44.7M against a target of $52.69M. Earnings per share also had a less than stellar moment.

But it’s not all clouds. Their strategic pivot to media solutions is gaining torque. Market edges buzzed about their efforts to align newer brands under its wing—smart plays in a bid to bolster revenue streams. This was paired with some developments on financing. A private placement announced fresh capital influx, targeting a robust $10.3M with more prospects should warrants fly off at $2.21 each.

Key ratios tell parts of this tale, hinting at pivotal growth wings like gross margin at a decent 22% and assets turnover portraying efficiency. Yet, larger battles remain. Negative metrics in return on equity and profitability margins remind stakeholders of broader paths yet to tread. The contrast breathes life into their current balance strategy, highlighting a commitment to long-term victories over short-term wins.

Deciphering Financial Impacts Through News

The financial machine here runs a multi-cylinder engine commanded by Fluent’s dynamic media solution plays. The recent merger buzz involving Authentic Brands fuels curiosity. Drawing in powerhouses like Reebok and Nautica under this commerce media network could bolster their trajectory. Swaying brands like Eddie Bauer into new avenues? It further cements a foothold in expanding sunlit markets.

Elsewhere, news on profitability posits a silver lining with EBITDA potential by the close of this year. It’s perhaps why market sentiments leaned optimistic, sparking price moves. Notably, with a strategic blend of launches and placements—issuing over 5.9M shares—Fluent shows the muscles of financial planning, setting expectations soaring through well-placed investments.

More Breaking News

Their future echoes strong among keen financiers observing the cadence of Q4 with anticipation. It’s a swift ride up their revenue run. Take heed, however; their story isn’t merely a vertical race. Investors note a carefully laced tapestry of market expansions, capital raises, and a robust network buildout.

Key Financial Metrics and Earnings Snapshot

In Fluent’s recent earnings tale, metrics like EBITDA showed a negative streak of -$4.149M against operative efforts generating $44.7M revenue. Total expenses weighing $49.333M hint at a stride taken towards significant restructuring, compounded by a net income dip closing on -$7.223M. Their quarterly balance sheet reflects some challenging turns with total liabilities rising to $55.348M against total assets of $74.471M. Yet, exciting prospects linger. Investors hold hope amid increased cash equivalents alongside leverage maneuvers, acquiring newer brand portfolios.

Conclusion and Forward View

Assessors watching this tech-savvy entity note a landscape filled with dynamic business models and innovative maneuvers. Fluent stands punching above its weight in the ever-evolving commerce media arena. Reflecting cautious optimism on the horizon, positive EBITDA projections challenge longer-term sceptics still echoing the shadows of revenue shortfalls. Their consistent efforts in forging brand expansions and resource efficiencies present a parallel narrative to their financial dance. For traders, these moments offer pivotal decision points. As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” This advice resonates as traders navigate Fluent’s marketplace, highlighting the importance of strategic timing.

Grabbing a piece of Fluent’s narrative means acknowledging the precision in business acumen it reflects. With strategic insights and steadfast growth ambitions in their Commerce Media stroll, the company charts a complex yet thrilling narrative through the remainder of 2025. Keep informed and weigh potential trades with veiled risks, as Fluent embarks to compose new chapters in financial and market success.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Matt Monaco

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
He is a diligent trader and teacher in his To The Moon Report blogs and Small Cap Rockets strategy webinars. He shows up every day, and expects his students to as well. Matt is fond of trading sketchy, volatile OTC stocks with profit potential. His favorite patterns are panic dip buys and breakouts.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”