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Flowers Foods Faces Lower Earnings Expectations, Sparks Investor Caution

Matt MonacoAvatar
Written by Matt Monaco Reviewed by Jack Kellogg Fact-checked by Tim Sykes
Updated 2/13/2026, 11:33 am ET 2/13/2026, 11:33 am ET | 5 min 5 min read
Flowers Foods Faces Lower Earnings Expectations, Sparks Investor Caution Thumbnail

Flowers Foods Inc. stocks have been trading down by -12.87 percent amid sudden CEO exit concerns rocking investor confidence.

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Live Update At 11:32:59 EST: On Friday, February 13, 2026 Flowers Foods Inc. stock [NYSE: FLO] is trending down by -12.87%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Let’s dive into the numbers here. Flowers Foods recently released some financial figures that caught everyone’s attention. Their revenue for FY26 is anticipated between $5.163 billion and $5.267 billion. This is just below the average estimate of $5.2 billion. It’s like falling just a few dollars short of your goal when you’re saving up for something special; it’s still good, but not quite there.

Meanwhile, the company projects its earnings per share to be only 80c-90c when others were hoping for about 97c. Imagine thinking you’d ace your test, only to find out you missed the mark by a percentage or two. It’s disappointing, isn’t it? These numbers suggest the company faces some tough challenges ahead.

On the bright side, the adjusted EBITDA is forecasted between $465 million and $495 million. Here, EBITDA represents Earnings Before Interest, Taxes, Depreciation, and Amortization, and it’s a measure of a company’s operational profitability. So, it seems there’s still some resilience in their operations.

Market Reactions

The stock markets can be like a rollercoaster, especially when unexpected news comes up. Now, as word about these financial projections spread, we see stock investors take a more cautious tone. Although EMT (earnings, margins, and trends) numbers showcased a certain stability in operations, the conservative forecast has triggered jitters among traders.

Flowers Foods has its profit margins thinning—gross margins, which were almost at the 50% mark, still indicate strong production and operation capabilities. However, a notable dip in net income margins might have raised investors’ eyebrows.

More Breaking News

Recent trading data also showcases fluctuations. Over the recent weeks, Flowers Foods’ stock prices opened at $11.165, moved up as high as $11.4273, but then saw intraday dips to as low as $9.84. However, the closing prices began consolidating around $9.885 on Feb 13, 2026. Volatility persists, emphasizing the sentiment shift post projections.

Competitive Pressures Mount

Flowers Foods is not alone in the bakery market. The competition is fierce with other producers also vying for consumer attention. Yet, it’s not just competition; it’s about preserving longevity and keeping those profit margins up without slashing prices at a significant rate.

Financial metrics play an integral role, and indeed, there’s been a red flag in Flowers Foods’ debt-to-equity ratio. With total debt significantly evangelizing the equity dimension, putting management effectiveness to test, it becomes apparent that strategic decisions will be crucial in maintaining competitive market positioning.

The company’s balance sheets hint at liquidity constraints. Immediate liquidity (cash and cash equivalents) reflects a narrow sliver when held against accounts payable. One might even say it’s like trying to balance on a fine tip of a pencil. As Flowers Foods ventures deeper into FY26, adept balance in cash flow management remains key.

Conclusion

In conclusion, Flowers Foods’ recent earnings projections are nudging traders to reassess their positions. With revenues and EPS hovering below consensus, it’s clear that challenges like market rivalry and cost management are setting the stage for evolving dynamics. As millionaire penny stock trader and teacher Tim Sykes says, “Cut losses quickly, let profits ride, and don’t overtrade.” Such insights can guide traders into making astute decisions as they navigate these changes.

Such projections, albeit less buoyant than anticipated, should propel the company’s management to chart new strategies and fortify competitive resilience. For now, stakeholders and those watching Flowers Foods will remain vigilant, anticipating further strategic updates in the landscape of bakery products. As it stands, the road might be bumpy, but with agile maneuvers, smooth sailing could definitely follow.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Matt Monaco

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
He is a diligent trader and teacher in his To The Moon Report blogs and Small Cap Rockets strategy webinars. He shows up every day, and expects his students to as well. Matt is fond of trading sketchy, volatile OTC stocks with profit potential. His favorite patterns are panic dip buys and breakouts.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”