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Eightco Holdings Shifts Nasdaq Ticker to ORBS, Emphasizes AI Innovation

Ellis HobbsAvatar
Written by Ellis Hobbs Reviewed by Jack Kellogg Fact-checked by Tim Sykes
Updated 9/14/2025, 12:16 pm ET 9/14/2025, 12:16 pm ET | 6 min 6 min read
Eightco Holdings Shifts Nasdaq Ticker to ORBS, Emphasizes AI Innovation Thumbnail

Eightco Holdings Inc.’s stocks have been trading up by 8.69 percent, signaling positive investor sentiment.

Consumer Discretionary industry expert:

Analyst sentiment – negative

<> (ORBS) is currently positioned in a precarious financial state, evidenced by alarming key financial ratios and deficiencies in fundamental operations. The company displays weak profitability, with negative margins across the board—an ebit margin of -11.8% and a pretax profit margin of -82.6%. Additionally, the negative profit margin of -24.52% paints a concerning portrait of loss-making operations. Their valuation is unattractive, as indicated by high price-to-sales (3.02) and price-to-book (13.73) ratios coupled with a problematic price-to-free cash flow of 49.7, reflective of inefficiencies that might deter prospective investors. The company’s liquidity and solvency metrics such as a current ratio of 0.3 and quick ratio of 0.1 further underscore its liquidity constraints, casting serious doubts about its short-term financial stability and operational viability.

The technical landscape reveals a clear bearish trend in ORBS’s weekly price action. The data displays a substantial decline in the stock’s value, starting from a high of 44 on September 8, 2025, plummeting to a low of 15.76 by September 12, 2025. Such depreciation indicates a strong downward momentum. Trading strategies should adopt a cautious short-selling stance, banking on further declines with stop-loss protection around the recent resistance near 22.06, as fluctuating volume suggests limited recovery potential against prevailing macro downtrends. The diminished volumes accompanying the price downfall further solidify this bearish sentiment, pressing on the absence of buying interest at these lowered valuations.

Recent shifts in the operational strategy, such as changing their Nasdaq ticker to ORBS and emphasizing new AI-driven initiatives, present potential catalysts but are yet unproven in the market. While the AI-focus, as indicated by a news sentiment score of 82.0, can be seen as a forward-thinking approach, it stands at odds with the overall lackluster performance relative to Consumer Discretionary and Containers & Packaging benchmarks. These sectors show more favorable financial health and operational efficiency. With key resistance solidifying at roughly 22.06 and support levels weak near 15.20, ORBS’s prospects remain dubious. Traders and investors are advised to tread carefully around this stock, closely monitoring new developments for fundamental turnaround indicators.

  • The company is pivoting towards cutting-edge AI technologies, placing tremendous emphasis on its ‘Proof of Human’ initiative, a move that aligns with future growth trajectories.

  • On September 11, a strategic collaboration with Worldcoin was announced, aiming to leverage blockchain technology for treasury strategy, promising enhanced security and innovative financial solutions.

Candlestick Chart

Weekly Update Sep 08 – Sep 12, 2025: On Sunday, September 14, 2025 Eightco Holdings Inc. stock [NASDAQ: ORBS] is trending up by 8.69%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

A closer examination of Eightco Holdings’ recent financial performance reveals some crucial insights. Revenue stands at approximately $39.62M, a solid figure highlighting the company’s robust earning potential. However, profitability margins depict challenges: EBIT margin at -11.8% and a notable negative pretax profit margin of -82.6%, indicating substantial operational and financial hurdles. Despite these figures, there is moderate optimism shown by a reasonable gross margin of 10.8%, which may afford some leverage for future efficiency improvements.

The company’s financial strength is hindered by a low current ratio of 0.3, suggesting liquidity constraints, but the strategic deployment of AI-driven projects and blockchain collaborations could potentially tip this balance positively. In terms of market valuation, the enterprise value hovers around $46.86M with a price-to-sales ratio of 3.02, reflecting market assumptions of growth possibilities albeit amidst significant risks. It’s worth noting that the stock recently experienced extreme volatility, with its price dropping from $44 to a low of $15.76 in four trading days—an indication of the market’s reactive stance to ongoing developments.

These figures underscore both the risks and opportunities that investors may need to consider. The negative financial ratios, coupled with a strategic focus on technological innovation, highlight a dual-level challenge that could impact future earnings and growth sustainability.

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Conclusion

Eightco Holdings’ shift to emerging technologies and strategic ticker symbol change signify a pivotal moment in its journey towards capturing new market opportunities. Despite financial metrics signaling caution due to adverse profitability ratios and high operating expenses, the development of AI-driven projects and blockchain collaborations foster perspectives of innovation and market relevance. This strategic emphasis on technology could enhance operational metrics and market perceptions if successfully implemented.

The company’s recent volatile stock performance reflects trader indecision amidst strategic transformations. Moving forward, close observer vigil for technology deployments and fiscal management efficiencies will be crucial. As millionaire penny stock trader and teacher Tim Sykes says, “Preparation plus patience leads to big profits.” This wisdom aligns with the interplay between innovation and financial stewardship, which will likely dictate stock performance and trader sentiment in the medium term. For traders, monitoring these strategic levers will be key to understanding the potential for future appreciation in ORBS’s stock value.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Ellis Hobbs

Trainer and Mentor on Tim Sykes’ Trading Challenge
He teaches webinars on Tim Sykes’ Trading Challenge He treats trading like a business, not a hobby He emphasizes taking small risks — “If you get the process right, money is a forgone conclusion.”
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”