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Deutsche Bank Boosts Coupang with Buy Rating and $25 Price Target

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Written by Timothy Sykes Reviewed by Bryce Tuohey Fact-checked by Matt Monaco
Updated 2/6/2026, 4:16 pm ET 2/6/2026, 4:16 pm ET | 5 min 5 min read
Deutsche Bank Boosts Coupang with Buy Rating and $25 Price Target Thumbnail

Coupang Inc. stock has been trading up by 5.54 percent amid bullish sentiment driven by robust earnings reports.

Consumer Discretionary industry expert:

Analyst sentiment – neutral

Coupang (CPNG) currently maintains a complex, and somewhat precarious, market position. The company shows a mixed profitability profile, with an EBIT margin of 2.7% and a gross margin of 30%, indicating effective cost management despite a slender profit margin of 1.16%. With a revenue striking $30.27 billion, Coupang exhibits strong topline growth, while a lofty PE ratio of 92.18 suggests high market expectations. The balance sheet reveals a heavy leverage, with a total debt to equity ratio of 1.04 and a leverage ratio of 3.9. The company’s operational efficiency is reflected through an asset turnover of 1.9, signaling robust asset utilization. Overall, while operating with thin margins, Coupang remains in a critical growth phase that necessitates strategic financial management to navigate its leveraged position.

Analyzing recent price patterns, Coupang has exhibited volatility over the past week, with a substantial drop on January 30th where prices plunged from $19.45 to close at $16.44. This bearish trend, characterized by declining highs and lows, suggests a consolidation phase. The recovery to $17.74 indicates potential support around $16.44. With the 5-minute candlestick showing buying volume at lower levels, a rebound is conceivable. The trading strategy should center on a cautious buying approach, pegged at the $16.44 support level, with attention given to resistance near $19.53. Volume stability to confirm this pattern is crucial for assessing breakout potential.

Coupang’s recent news revolves around a mix of analyst sentiment and legal challenges. Although Deutsche Bank’s upgraded outlook promotes positive sentiment with a $25 target, ongoing legal scrutiny over data breaches and investor dissatisfaction casts a shadow. Coupang’s efforts to mend consumer trust and compliance initiatives could uplift its reputation; however, acknowledging Greenoaks’ and Altimeter’s requests for investigation highlights geopolitical challenges. Compared to Consumer Discretionary and Retail – Discretionary benchmarks, Coupang holds a tumultuous yet promising outlook, contingent upon resolving legal issues and executing fundamental stabilization. Investors should monitor the $16.44 support and $25 analyst target as critical price levels in shaping future performance evaluations.

Candlestick Chart

Weekly Update Feb 02 – Feb 06, 2026: On Friday, February 06, 2026 Coupang Inc. stock [NYSE: CPNG] is trending up by 5.54%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Coupang has shown resilience amidst turmoil by maintaining a solid position as a Buy in the market. This is underscored by Deutsche Bank’s revised price target of $25, which suggests a positive outlook from analysts. The trajectory of Coupang’s stock reflects a volatile phase recently, highlighted by fluctuations in daily closing prices, surging to $20.12 before retracting to $17.74. Such instability can partly be attributed to serious cybersecurity concerns and subsequent legal challenges.

The company’s recent financials reveal a promising revenue of approximately $30B, signaling robust market penetration. However, its profitability margins paint a different picture with a minor EBIT margin of 2.7% and a pre-tax profit margin remaining in the negative territory. This contrast between high revenue and slender profit could suggest operational inefficiencies or heightened expenditure.

Coupang’s balance sheet shows commendable leverage with a total debt-to-equity ratio of 1.04, which indicates relatively stable capital management. Their quick ratio hovering around 0.8, however, may raise some liquidity concerns. Additionally, profitability and returns on capital reflect modest growth, demonstrating that while revenues flourish, translating this growth into substantial profits needs strategic emphasis.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

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In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”