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Asana Stock Plummets Following Recent Market Volatility

Jack KelloggAvatar
Written by Jack Kellogg
Updated 9/7/2025, 12:13 pm ET | 5 min

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  • ASAN-1.44%
    ASAN - NYSEAsana Inc. Class A
    $14.06-0.20 (-1.44%)
    Volume:  545107
    Float:  124.97M
    $13.81Day Low/High$14.25

Asana Inc.’s stocks have been trading down by -8.07 percent amid growing uncertainties in key market sectors.

Technology industry expert:

Analyst sentiment – negative

Asana (ASAN) is facing significant challenges in maintaining profitability, as evidenced by negative margins across the board, including an EBIT margin of -26.7% and a profit margin of -27.5%. Despite achieving substantial revenue growth with a five-year compound annual growth rate of 33.07%, the company’s financial metrics indicate profitability struggles, amplified by a PE Ratio that is not applicable due to negative earnings. Their gross margin of 89.6% highlights the potential pricing power and value Asana delivers; however, the high leverage ratio of 3.9 and a long-term debt-to-capital ratio of 0.5 signal potential financial risk. The balance sheet reveals a significant gap with retained earnings at -$1.96 billion, indicating ongoing operating losses which Asana must address to achieve sustainability.

Recent technical analysis shows Asana experiencing volatile price movement. Following the opening at $13.93 and eventually closing higher at $14.05, subsequent days saw fluctuations with an intraday spike to $16.6 but ultimately retracting close to previous levels around $14.6, with significant selling pressure taking it below the critical $14 support. The dominant trend points to a potential consolidation phase rather than a clear bullish reversal. From a trading strategy perspective, caution is advised; potential buying could occur upon a confirmation close above $15, coupled with volume increase, to indicate resilience and buying interest. Conversely, failure to maintain above $13.5 could elicit short-selling opportunities.

Asana recently traded down by 7.8%, attributed to a lack of favorable news that could catalyze upward movement, highlighting investor trepidation within the technology sector. The current technical configuration demonstrates weakness relative to sector peers in Technology and Software & IT Services, where positive momentum has been trailing. Important support levels rest at $13, with resistance forming around $15. Asana must effectively communicate future growth prospects or operational efficiencies to shift sentiment. Overall, without clear catalysts or performance betterment, Asana’s current outlook appears constrained, suggesting a cautious approach for investors.

Candlestick Chart

Weekly Update Sep 01 – Sep 05, 2025: On Sunday, September 07, 2025 Asana Inc. stock [NYSE: ASAN] is trending down by -8.07%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Asana’s recent earnings report highlights a challenging financial landscape. The company posted a quarterly revenue of approximately $724M, showcasing robust topline growth. However, profitability remains elusive. With a pretax loss of $48M, Asana continues to bear the weight of high operational costs and thin margins. Key metric indicators persistently point towards difficulties in core financial health, revealing a profit margin well into the negative, at approximately -27.6%.

Despite a notable gross margin of 89.6%, reflective of high revenue efficiency, Asana’s return on equity and assets indicates deeply entrenched inefficiencies. Notably, returns on assets and equity stand at -34.37% and -117.01% respectively, underscoring ongoing fundamental challenges.

More Breaking News

From a financial strength perspective, the current ratio suggests liquidity is stretched, just managing to cover short-term obligations. While assets turnover remains moderate, debt levels are concerning, with total debt reaching beyond reasonable thresholds given the equity posture.

Conclusion

The recent market activity leaves Asana in a precarious financial position, with pressures likely to persist as further clarity is demanded on operational cost-cutting measures and future growth trajectories. As speakers prepare for the upcoming quarterly address, trader focus remains firmly on strategic responses to emerging financial headwinds. As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” In this light, embracing patience and assessing market conditions becomes essential.

Moving forward, Asana’s ability to bounce back from recent sell-offs will depend on clear communication of long-term viability and recalibrated growth approaches to appease wary traders. With ongoing global economic unpredictability, the market response remains critical in gauging Asana’s next fiscal direction, urging caution and strategic foresight.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

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Jack Kellogg

He teaches webinars on Tim Sykes’ Trading Challenge He became Tim’s youngest millionaire student in 2020. Now he’s second on the Trading Challenge leaderboard with $12.9 million in career earnings. He’s a master of the 7-Step Pennystocking Framework. Jack is one of a rare breed of traders to profitably trade the entire penny stock framework.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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