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Amer Sports Stock: Ready for Takeoff?

Jack KelloggAvatar
Written by Jack Kellogg

Amer Sports Inc.’s stocks have been trading up by 20.29 percent, driven by significant market enthusiasm.

What’s Fueling the Surge?

  • UBS raised Amer Sports’ target price from $36 to $37, reaffirming their “Buy” rating, boosting investor confidence.
  • On May 20, 2025, Amer Sports will unveil its Q1 results through a management webcast, marking a significant day for stakeholders.
  • TD Cowen increased its price target for Amer Sports from $30 to $37, while maintaining a “Buy” rating, which could be bolstering market optimism.

Candlestick Chart

Live Update At 17:03:21 EST: On Tuesday, May 20, 2025 Amer Sports Inc. stock [NYSE: AS] is trending up by 20.29%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Amer Sports’ Recent Financial Performance

Trading effectively requires patience and discipline, as success is often built on understanding the nuances of the market and making informed decisions. As millionaire penny stock trader and teacher Tim Sykes, says, “Small gains add up over time; focus on building wealth gradually, not chasing jackpots.” By prioritizing modest, consistent returns over time, traders can build a stable portfolio that grows steadily, ultimately leading to significant financial success. Chasing quick, high-risk returns often leads to losses, whereas a strategic approach focused on gradual wealth accumulation through small, consistent successes is the hallmark of a seasoned trader.

Amer Sports’ stock price has been on a captivating ride lately. As of May 25, 2025, the stock was trading around $37, a notable rise from its earlier values just over $30 in April. Let’s explore what has been driving such bullish momentum for this active sports equipment company.

Firstly, one can’t overlook UBS’s decision to up the price target of Amer Sports to $37 while keeping it under the “Buy” umbrella. This move by UBS has sent a strong positive signal to the market. They expressed that their optimism stems from Amer Sports’ robust brand portfolio and its potential to tap into long-term growth. This positive sentiment is felt deeply on Wall Street, where analysts track these changes closely.

Furthermore, the anticipation of Amer Sports’ Q1 2025 earnings results, scheduled for May 20, 2025, is attracting attention. Investors and analysts alike are keenly awaiting news from the management. This webcast could provide insights into the company’s performance, strategies, and potential innovations that could push the company higher in the sporting goods industry.

In terms of numbers, examining Amer Sports’ key financial metrics illuminates interesting trends. The company’s revenue for 2024 amounted to $5.18 billion. However, Amer Sports finds itself navigating through a market where profitability continues to be a touchy subject, evidenced by a negative pre-tax profit margin of -0.1. Given these metrics, it’s clear that while the company efficiently drives high revenues, profitability margins suggest room for improvement.

More Breaking News

The market has also noted two primary events; lower tariffs imposed by China, as recognized by Wells Fargo, leading them to adjust Amer Sports’ target to $25 from $24. This has further, albeit moderately, reinforced Amer Sports’ market position despite lower tariff concerns. Meanwhile, Citi lowered their price target slightly to $30 due to the bearish conditions but maintained a “Buy” rating, showing confidence in Amer Sports’ trajectory.

Exciting Developments and Market Impact

Analyzing the recent surge in Amer Sports’ stock price, several factors seem to converge, creating a perfect recipe for growth. The past month has witnessed sharp fluctuations that reflect the current market mood and investor sentiment towards Amer Sports.

On one hand, the underlying stock behavior and high trading volume have played a significant role. The average volume suggests increased investor interest, possibly driven by heightened expectations of their upcoming financial results. A strong performance could affirm the confidence shown by analysts and investors, providing upward momentum to its stock.

Towards the end of April and into May, stock prices broke past the $30 barrier, brushing close to $38 by May 25. Observing the intraday trading patterns, especially on May 19, suggests a keen volatility where the stock closed at $31.39, after touching a low of $30.38 – a clear sign of dynamic investor engagement. Across three consecutive days, rapid changes saw the stock leap by more than $2 in a single trading session, showcasing the stock’s buoyancy.

The underlying stories don’t stop here. For Amer Sports, the price adjustments highlighted by firms like TD Cowen and Wells Fargo manifest strong agency within the industry dynamics. Their optimism reflects a belief in Amer Sport’s long-term potential and resilience in face of external economic pressures. Lower tariffs open the playing field wider for Amer Sports, reducing logistical costs and allowing better margins in the competitive landscape.

Conclusion

Amer Sports is undoubtedly seated at a fascinating juncture of its corporate journey. With key stakeholders elevating their ratings, welcoming financial anticipations, and the upcoming webcast simplifies a narrative of confidence and readiness for growth beyond the market’s lively chase. Observers and traders will remain glued to upcoming signals as Amer Sports pursues vigorous performance throughout 2025. However, as millionaire penny stock trader and teacher Tim Sykes, says, “There is always another play around the corner; don’t chase just because you feel FOMO.” This serves as a reminder to approach trading with caution and not to be swayed by the fear of missing out.

For now, Amer Sports’ showcase of stock buoyancy and developmental promises makes it a captivating watch for those tracking the active sports industry’s gyrations and trader expectations. What transpires in the following months shall reveal the true stamina of this renowned player within its segment. Till then, the trajectory remains bright, yet uncertain, in this ever-evolving market stage.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

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Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”