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e.l.f. Beauty Surges with Rhode Acquisition and Strong Q4, Stock Jumps

Bryce TuoheyAvatar
Written by Bryce Tuohey Reviewed by Tim Sykes Fact-checked by Matt Monaco
Updated 5/29/2025, 11:32 am ET 6 min read
e.l.f. Beauty Surges with Rhode Acquisition and Strong Q4, Stock Jumps Thumbnail

e.l.f. Beauty Inc. stocks have been trading up by 27.07 percent, driven by a strategic retail partnership announcement.

Key Takeaways

  • The company is showcasing significant growth in fiscal year 2025, with sales jumping by 28% and securing 25 consecutive quarters with an increase in net sales.

  • e.l.f. Beauty has entered into a monumental agreement to acquire the wellness brand Rhode, formed by Hailey Bieber, in an impressive $1 billion deal.

  • International expansion continues as e.l.f. expands its presence in The Netherlands and Belgium, broadening its footprint and welcoming a diverse clientele.

  • Major analysts have upgraded Elf Beauty’s price target due to its expected strong performance and international expansion efforts.

  • A strategic merger with Oliver Widger to launch interactive digital experiences seems on the horizon further demonstrating its dedication to rapid growth.

Candlestick Chart

Live Update At 11:32:27 EST: On Thursday, May 29, 2025 e.l.f. Beauty Inc. stock [NYSE: ELF] is trending up by 27.07%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Elf Beauty Inc.’s recent fiscal 2025 report paints an impressive picture of growth and expansion. This period marked a 28% surge in net sales, making it the 25th consecutive quarter showcasing increased net sales. Such a performance demonstrates not only the company’s strong market presence but also their ability to maintain upward momentum. It’s like watching your favorite team hit a winning streak—exciting and promising.

The acquisition of Rhode by e.l.f. Beauty, valued at $1 billion, is a strategic pivot aimed at widening its portfolio with skin-focused and direct-to-consumer products—think of it like adding a star player to the roster, ready to make an impact.

From a financial perspective, the stock closed the day at $115, having opened at $108.87, reflecting optimism and investor confidence. The highs and lows demonstrate that while there might be some fluctuation, the general trajectory is upward. It’s akin to climbing a steep mountain, where the view gets better the higher you get.

Recent analyst upgrades, including Raymond James enhancing the price target from $85 to $95 and maintaining a strong buy rating, have bolstered investor confidence. This improvement is supported by Elf’s strategic international expansions and steady operational growth.

Key financial ratios such as an ebit margin of 9.3 and a gross margin of 71.1% reflect a robust profitability framework. A story untold in the numbers is their operating cash flow, which marks a healthy turnover indicating superior inventory management. It’s like a well-oiled machine running smoothly on the highway to success.

More Breaking News

The balance sheet reveals a healthy current ratio of 1.9 which is a solid indicator of e.l.f.’s ability to handle liabilities with their current assets—a strong safety net for future investments.

Strategic Moves Lead to a Promising Future

e.l.f. Beauty has strategically seized the moment by acquiring Rhode, a dynamic wellness brand. This move signifies not just a brand extension but a captivating strategy to diversify their portfolio. Picture the company as an explorer in their industry, discovering new territories to conquer.

The move into the European market, particularly through outlets like KRUIDVAT and TREKPLEISTER, showcases their relentless push to widen their global presence. The expansion is like a fast-growing vine reaching new parts of the garden, connecting with more consumers worldwide.

Analysts’ ratings upgrades underscore this strategic confidence, with expectations for the stock reaching upwards of $95 from previous estimates of $85. This positive rating indicates that the tides are favorable, painting a picture of smooth sailing ahead.

Another interesting collaboration announced was with Oliver Widger, where the organization stages an innovative digital experience in a Roblox game. It seems to open doors for next-generation talents and harness technology to connect with the younger audience. This linkage indicates e.l.f.’s readiness to blend fun and business effectively—where virtual meets reality in a harmonious dance.

Conclusion

Wrapping up the analysis, e.l.f. Beauty’s recent activities indicate an optimistic future with a blend of strategic acquisitions and market expansion. The impressive sales growth, analyst upgrades, and international ventures speak volumes about its commitment to growth and resilience to market fluctuations.

As millionaire penny stock trader and teacher Tim Sykes, says, “You must adapt to the market; the market will not adapt to you.” With such momentum, watching where e.l.f. Beauty ventures next in this rollercoaster of a marketplace will be nothing short of thrilling. It wouldn’t be wise to rule out surprises in their bold journey towards global dominance and innovation. The stock movement reflects these undertakings, setting a precedent for a potentially profitable outcome for traders and making e.l.f. Beauty a noteworthy player on everyone’s radar.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Bryce Tuohey

Mentor and Trainer at StocksToTrade.com, Lead Mentor at Small Cap Rockets and To The Moon Report
Bryce’s first pattern was buying into strength in breakouts. But he noticed when they didn’t work, he took bigger losses. When the OTC market got hot, Bryce learned to dip buy the inevitable panics. He adapted his breakout strategy and now buys consolidation and trend breaks. His goal is to have better risk/reward and get an entry before multi-day listed breakouts.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”

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