CHATROOM

How Much Is Facebook Worth? How Much Is Twitter Worth?

May 2, 2009 at 9:15 am
by Timothy Sykes

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  • http://FastSwings.com Stock Trades

    Facebook and Twitter both need to improve their monitization. Facebook has some ads but the platform needs work. Twitter has no ad network so there’s no revenue generation at all. Twitter going public would be like 1998 when it was about users and not about money.

  • http://FastSwings.com Stock Trades

    Facebook and Twitter both need to improve their monitization. Facebook has some ads but the platform needs work. Twitter has no ad network so there’s no revenue generation at all. Twitter going public would be like 1998 when it was about users and not about money.

  • http://agoracom.com AGORACOM – George

    Tim, 100% agree that banner advertising is dead. Among other things, banners just don’t fit within the user experience. Hence, why we don’t run ads on AGORACOM despite serving 97,000,000 pages last year.

    Going forward, I see bigger sites hooking up with a limited number of advertisers and integrating them into the community, making them part of the experience. This way, you don’t worry about click-through rates. Rather, you’re more focused on engaging members at some point throughout the year.

    For example, on TimothySkes.com, I may not visit the bank sponsor in January but I will visit them in October when my mortgage is up for renewal, or I’m fed up with the fees being charged by my current bank and want to give the site sponsor a shot at the business. If theyre a friend of Tim’s, they’re a friend of mine.

    The days of hundreds of advertisers buying little blocks of space are numbered as it just is not effective. There is no opportunity to create a relationship in passing and people are rarely compelled to click on banners / big boxes / sky scrapers.

    My 2 cents.

    The Greek.

  • http://agoracom.com AGORACOM – George

    Tim, 100% agree that banner advertising is dead. Among other things, banners just don’t fit within the user experience. Hence, why we don’t run ads on AGORACOM despite serving 97,000,000 pages last year.

    Going forward, I see bigger sites hooking up with a limited number of advertisers and integrating them into the community, making them part of the experience. This way, you don’t worry about click-through rates. Rather, you’re more focused on engaging members at some point throughout the year.

    For example, on TimothySkes.com, I may not visit the bank sponsor in January but I will visit them in October when my mortgage is up for renewal, or I’m fed up with the fees being charged by my current bank and want to give the site sponsor a shot at the business. If theyre a friend of Tim’s, they’re a friend of mine.

    The days of hundreds of advertisers buying little blocks of space are numbered as it just is not effective. There is no opportunity to create a relationship in passing and people are rarely compelled to click on banners / big boxes / sky scrapers.

    My 2 cents.

    The Greek.

  • http://test.timothysykes.com Timothy Sykes

    good comment george!

  • http://test.timothysykes.com Timothy Sykes

    good comment george!

  • Sean

    I enjoy stopping by your blog every now and then but I couldn’t disagree more with your thoughts on banner advertising.

    Banner advertising will never be dead. In fact the idea is laughable. Just because you can’t grasp it as a publisher or advertiser or even both doesn’t mean it sucks. It’s still effective and always will be. The problem is most companies have 40 year old idiots working their marketing departments. As young individuals who understand the internet rise through the ranks everything will change, but it’s gonna be awhile. Those who grew up busting ass on Super Nintendo and watching Family Matters on TGIF are now basically picking money off trees (like myself) while Mr. Harvard class of 84′ marketing expert can’t figure out how to get his CTR up to get cheap clicks or why his 10,000,000 impressions hardy converted.

    Banners, contextual links, click through rates, and cost per 1,000 WILL ALWAYS BE the foundation of online advertising. Even with social media.

    The truth of online marketing:

    Flash Grenade: Temporarily takes down your target and gives you the opportunity to move in for a take down.
    Viral Marketing

    Nerf Gun: You hit a couple targets, but no damage is done.
    AKA
    1million impressions of a mortgage company on a site about Hip Hop.
    This method is fine if your a billion dollar company with millions to blow on branding.
    Email blasts (spam).

    Shotgun: The blast is fierce and HIGHLY effective if the target(s) is close. Plus you hit some more with the spread.
    AKA
    Site Targeted Banners
    Content Advertising, such as the one Google provides (during the 4th quarter their new targeting options should be in place, and it’s going to be 10x’s better than what it is now). Other ad platforms will have to follow to compete.
    Direct Buys: A site slays your demographic? Awesome. Buy their space directly.

    Sniper Rifle: Target who you want when you want with deadly accuracy.
    Social Media Platforms
    Search Engine PPC

    My point: Social Media is only one weapon in the arsenal of online marketing. Even with all this info plastered across the web most companies are still too dumb to harvest it nor can they keep up with the growth. For the next 5-10 years this gaping hole will exist.

  • Sean

    I enjoy stopping by your blog every now and then but I couldn’t disagree more with your thoughts on banner advertising.

    Banner advertising will never be dead. In fact the idea is laughable. Just because you can’t grasp it as a publisher or advertiser or even both doesn’t mean it sucks. It’s still effective and always will be. The problem is most companies have 40 year old idiots working their marketing departments. As young individuals who understand the internet rise through the ranks everything will change, but it’s gonna be awhile. Those who grew up busting ass on Super Nintendo and watching Family Matters on TGIF are now basically picking money off trees (like myself) while Mr. Harvard class of 84′ marketing expert can’t figure out how to get his CTR up to get cheap clicks or why his 10,000,000 impressions hardy converted.

    Banners, contextual links, click through rates, and cost per 1,000 WILL ALWAYS BE the foundation of online advertising. Even with social media.

    The truth of online marketing:

    Flash Grenade: Temporarily takes down your target and gives you the opportunity to move in for a take down.
    Viral Marketing

    Nerf Gun: You hit a couple targets, but no damage is done.
    AKA
    1million impressions of a mortgage company on a site about Hip Hop.
    This method is fine if your a billion dollar company with millions to blow on branding.
    Email blasts (spam).

    Shotgun: The blast is fierce and HIGHLY effective if the target(s) is close. Plus you hit some more with the spread.
    AKA
    Site Targeted Banners
    Content Advertising, such as the one Google provides (during the 4th quarter their new targeting options should be in place, and it’s going to be 10x’s better than what it is now). Other ad platforms will have to follow to compete.
    Direct Buys: A site slays your demographic? Awesome. Buy their space directly.

    Sniper Rifle: Target who you want when you want with deadly accuracy.
    Social Media Platforms
    Search Engine PPC

    My point: Social Media is only one weapon in the arsenal of online marketing. Even with all this info plastered across the web most companies are still too dumb to harvest it nor can they keep up with the growth. For the next 5-10 years this gaping hole will exist.

  • Ahmet

    Facebook destroys Twitter

  • Ahmet

    Facebook destroys Twitter

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