Krispy Kreme (NYSE: KKD ) is a perfect example of how not to run a business aka how to run a brand name into the ground. The stock hasn’t seen double digits since early 2007 and at $3.47, it’s more than 90% off its all-time (in 2003) highs. Revenues are down, franchises are closing (probably the result of a flawed business model that requires them to buy supplies at inflated prices so the mother Krispy can profit from the
ir existence) and losses, while narrowed, are continuing.
The good news is the stock surged 27% after their recent earnings report, so maybe all the negative news is priced in. Hey, you gotta like the fact that international franchise growth is surging, but let’s just wait and see if this recent surge can continue before buying any shares. All we can be sure of is that it’s not a short.
Jamba Juice (Nasdaq: JMBA ) is another name brand company whose stock has been in the gutter. Despite big name investors and some great tasting smoothies, at $4.48, it’s off its $3 low, but also waaaay off its highs. Their surge is due to a little deal with Nestle that will put their drinks in grocery stores and while it could be important, right now, people are just excited that there’s finally some good news here. This company is a notorious underperformer, I’ll be looking to short , ideally, in the $6-$7 range (c’mon you eternally optimistic people, buy some more shares!)
Imax (Nasdaq: IMAX )’s stock chart isn’t as ugly as those other two, but it’s nothing to be proud of. Yesterday, they signed a deal with AMC that’s a serious vote of confidence for the company’s technology and the rightly jumped 58% to $7.32. Do not short this stock—you might make a little scalping it on any pullback, but this is a fundamental changing event, which usually signals further strength ahead.
I wrote about CMGI (Nasdaq: CMGI ) the other day, so hopefully some of you actually listened to my bullish call—I certainly didn’t! (I imagine IMAX will make a similar move.) I don’t think the run is over for CMGI, but now that’s up a bit off its lows, it’s risky to buy here—I’d prefer to buy this on weakness.
No positions
Posted in Uncategorized